Email Analysis Overview by Segment report
Overview
This report shows the performance of emails sent within the specified time frame. It groups the data by segment.
- Folder location: Catalog/Shared Folders/Email
- Subject area: Email Analysis by Send Date
- Questions this report helps you answer: How has an email been performing by segment? What is the click-through rate? What is the conversion rate? What is the bounce rate?
- Related reports:
- Email Analysis by Activity Date
- Email Analysis by Email Group
- Email Analysis Overview
- Email Analysis with Delivery Type
Good to know
- When you run this report, you specify the time frame during which an email was sent. The performance metrics included in the report are not limited to that same time frame. The metrics reflect the activity that happened as a result of the email being sent. For example, you want to report on the performance of emails sent last month. If a contact opened the email yesterday and followed a link, the report you run for last month will reflect that activity from yesterday.
- Unless otherwise noted, forwarded messages count toward the metrics in this report. For example, if a campaign member or email recipient forwarded an email, and the recipient clicked a link, the recipient's clickthrough would count towards the clickthrough metrics in this report.
- All unique metrics, such as unique opens or unique clickthroughs, are calculated on a per contact basis. This means that if a contact opens or clicks through an email multiple times, the unique total sum will only count each metric once per contact.
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A Tracked Email is a non-templated blank email sent by a sales rep using Engage.
Report prompts
| Prompt | Description |
|---|---|
| Email Send Date | Show emails sent within either a date range or a time span (7, 14, or 30 days). |
| Select Emails to Display | Optionally, include only these selected emails. |
Report metrics
| Metric | Description | Drill to |
|---|---|---|
| Total Sends | The total emails sent. | Total Sends, Opens and Clickthroughs by Contact |
| Total Delivered |
The total emails delivered. (Total Sends - Total Bouncebacks)
Note: A sent email is considered delivered unless the receiving ISP reports a bounceback. Because there can be delays in the ISP sending that bounceback report, the total delivered emails may change over time. |
Total Delivered by Contact |
| Total Hard Bouncebacks | The total emails that returned a hard bounceback. A hard bounce is an email that permanently could not be delivered. | Total Hard Bouncebacks by Contact |
| Hard Bounceback Rate | The total hard bouncebacks divided by the total number of emails sent. (Total Hard Bouncebacks / Total Sends) | - |
| Total Soft Bouncebacks |
The total messages that returned a soft bounceback. A soft bounce is a message that temporarily could not be delivered. |
Total Soft Bouncebacks by Contact |
| Soft Bounceback Rate | The total soft bouncebacks divided by the total number of emails sent. (Total Soft Bouncebacks / Total Sends) | - |
| Total Bouncebacks | The total emails that returned a bounceback (hard or soft). | Total Bouncebacks by Contact |
| Bounceback Rate | The total bouncebacks (hard and soft) divided by the total emails sent. (Total Bouncebacks / Total Sends) | - |
| Total Opens |
The total opens by email recipients (original recipients or email forwards). An open is counted every time the email is opened. |
Total Sends, Opens and Clickthroughs by Contact |
| Unique Opens | The total recipients (original recipients or email forwards) that opened an email at least once. One open is counted for each recipient that opened the email. | - |
| Unique Open Rate | The unique opens divided by the total number of times an email was delivered. (Unique Opens / Total Delivered) | - |
| Total Clickthroughs | The total clickthroughs. This includes multiple clicks by the same recipient. System Action links are not tracked. | Total Sends, Opens and Clickthroughs by Contact |
| Unique Clickthroughs |
The total recipients (original recipients or email forwards) that clicked at least one tracked link in an email. One clickthrough is counted for each recipient that clicked a link in the email. |
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| Unique Clickthrough Rate | The unique clickthroughs divided by the total number of emails delivered. (Unique Clickthroughs / Total Delivered) | - |
| Existing Visitor Clickthrough | Total email clickthroughs by returning visitors. A returning visitor has an existing Oracle Eloqua cookie. The cookie is unique to the browser and device. | Existing Visitor Clickthroughs by Contact |
| New Visitor Clickthrough | Total email clickthroughs by new visitors. An new visitor does not have an Oracle Eloqua cookie. The cookie is unique to the browser and device. | - |
| Click-to-Open Rate | The unique clickthroughs by the original recipient divided by the unique opens by the original recipient. This metric calculation ignores possible forwards. (Clicked Sends / Opened Sends)
Clicked sends: The first clickthrough by the original recipient. This metric ignores possible forwards. Opened sends: The number of first opens for the emails that were sent. This metric ignores possible forwards. |
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| Total Possible Forwards | The total number of times that the email was forwarded. This includes all the times that an email was forwarded, including multiple forwards by the same recipient. | Possible Email Forwards by Contact |
| Possible Forward Rate | The total possible forwarders divided by the total number of times an email was delivered. (Total Possible Forwarders / Total Delivered) | - |
| Total Possible Forwarders | The number of original recipients that forwarded the email at least once. | Possible Forwarders by Contact |
| Total Unsubscribes by Email |
The total email recipients that unsubscribed (globally or spam unsubscribed). |
Total Unsubscribes by Contact |
| Unsubscribe Rate | The total unsubscribes divided by the total emails delivered. (Total Unsubscribes by Email / Total Delivered) | - |
| Total Form Submissions from Email | The total form submissions that can be attributed back to the email sent. | Total Form Submissions from Email by Contacts |
| Form Conversion Rate from Email | The total form submissions that can be attributed back to the email sent divided by the total emails delivered. (Total Form Submissions from Email / Total Delivered) | - |
| Unique Form Submissions from Email |
The total unique form submissions that can be attributed back to the email sent. This does not count all the times that the same recipient submitted a form. |
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Email Analysis Overview report