Creating custom web applets

The custom web applets to be created will embed Marketing Cloud Profiler in the Lead and Contact Objects so users can see what marketing activities have been taken over time. The Marketing Cloud Links applet provides a series of helpful links to launch different aspects of Oracle Eloqua, such viewing the activity history within Oracle Eloqua. It is the best practice to create marketing links for both the lead and contact objects.

  1. Marketing Cloud Profiler on the contact object
    1. In the upper-right corner of any page, click the Admin global link.
    2. In the Application Customization section, click the Application Customization link.
    3. In the Record Types Setup section, click the link for the contact record type.
    4. In the Page Layout Management section, click the Contact Web Applet link.
    5. In the record type applet list, click New.
    6. On the Web Applet page, complete the following fields:
    Parameter Value
    Name Marketing Cloud Contact Profiler
    Location Detail Page
    Type URL
    URL
    1. If you choose to do direct:

      https://<podURL>/apps/profiler/index.aspx?emailAddress=<emailAddress>

      1. Replace <podURL> with the Oracle Eloqua URL for your company, this can be determined by the browser URL when you log into Oracle Eloqua, it is one of:

        • www02.secure.eloqua.com
        • secure.p03.eloqua.com
        • secure.eloqua.com
      2. Replace <emailAddress> with the context sensitive parameter by selecting the email field from the Contact Fields list.
    2. If you choose to do auto-login:

      https://login.eloqua.com/autoLogin?LoginPrefix=<LoginPrefix>&Url=/apps/profiler/index.aspx

      ?emailAddress=<emailAddress>

      1. Replace <LoginPrefix> where prefix is a 4 character identifying code, such as ELQA. You can alternatively use <siteID> with your site ID, a numeric code such as 33 (it may be much longer). Your Oracle CX Marketing administrator can locate your site ID and login prefix from the Company Defaults section of the application. You can also choose to ignore this parameter and it will attempt to log you in using the first Oracle CX Marketing saved credential it finds.
      2. Replace <emailAddress> with the context sensitive parameter by selecting the email field from the Contact Fields list.
    3. If you choose SAML:

      https://login.eloqua.com/auth/saml2/autologin?CheckFrame=false&LoginPrefix=<LoginPrefix>&I

      Idp=<IDPid>&ReturnUrl=apps%2Fprofiler%3FemailAddress%3D

      1. Replace <LoginPrefix> where prefix is a 4 character identifying code, such as ELQA. You can alternatively use <siteID> with your site ID, a numeric code, such as 33 (it may be much longer). Your Oracle CX Marketing administrator can locate your site ID and login prefix from the Company Defaults section of the application. You can also choose to ignore this parameter and it will attempt to log you in using the first Oracle CX Marketing saved credential it finds.
      2. Replace <IDPid> is the IDP unique ID from your SSO setup as completed in single sign-on (SSO): resource center.
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  2. Marketing Cloud Profiler on the lead object

    The same steps above can be followed to create the Marketing Cloud Lead Profiler for the lead object.

  3. Marketing Cloud Links Applet on the lead object
    1. In the upper-right corner of any page, click the Admin global link.
    2. In the Application Customization section, click the Application Customization link.
    3. In the Record Types Setup section, click the link for the lead record type.
    4. In the Page Layout Management section, click the Lead Web Applet link.
    5. In the record type applet list, click New.
    6. On the Web Applet page, complete the following fields:
    Parameter Value
    Name Marketing Cloud Weblinks
    Location Detail Page
    Type HTML
    Web Applet HTML 
    <table cellpadding="0" cellpadding="0" style="border: 0; width: 100%; padding: 5px 5px 5px 5px; background: #EFEFF0; font-family: Arial, Times New Roman; font-size: 12px;">
<tr>
<td rowspan="2" style="text-align: left; vertical-align: top; width: 33%;">
<a target="_blank" href="http://www.eloqua.com" style="text-decoration: none;">
<img src="http://media.eloqua.com/designimages/new-oracle-logo2.png" style="border: 0;"
alt="Oracle Eloqua" /></a>
</td>
<td style="text-align: left; vertical-align: top; width: 33%;">
<a target="_blank"
href="https://<podURL>/cvp.aspx?LP=ZZZZ&amp;URL=FlexReports/DisplayReport2.aspx
?StandardReportID=1297%26EmailAddress=%%%Email_Address%%%"
style="text-decoration: none; color: Black;">Campaign Activity Overview </a>
</td>
<td style="text-align: left; vertical-align: top; width: 33%;">
<a target="_blank" href="https://<podURL>/cvp.aspx?LP=ZZZZ&amp;URL=
EmailUnsubscribeByAddressAsAgent.asp?elqEmailAddress=%%%Email_Address%%%"
style="text-decoration: none; color: Black;">Unsubscribe</a>
</td>
</tr>
<tr>
<td>
<a target="_blank" href="https://<podURL>/cvp.aspx?LP=ZZZZ&URL=
apps/engage#sendTemplateEmailToContacts/%%%Email_Address%%%"
style="text-decoration: none; color: Black;">Engage</a>
</td>
</tr>
</table>
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    Note: Replace <podURL> with the Oracle Eloqua URL for your company. This can be determined by the browser URL when you log into Oracle Eloqua, it is one of:

    • www02.secure.eloqua.com
    • secure.p03.eloqua.com
    • secure.eloqua.com

    Also replace ZZZZ with the login prefix for your company. Your Oracle CX Marketing Administrator can locate your login prefix from the Company Defaults section of the application.

  4. Marketing Cloud Links Applet on the Contact Object

    The same steps above can be followed to create the Marketing Cloud Links Applet for the Contact object.

Learn more

Updating the Never Email field on the lead and contact object

Creating custom fields on the lead and contact object

Creating a custom web tab for Engage

Updating page layouts

Adding the Engage custom web tab