Steps to create a lead scoring model

Note: We're updating our help center to reflect the new Redwood experience. During the transition, some content reflects the previous version of the UI.

Depending on your Oracle Eloqua trim level, you can have one or more lead scoring models to meet your business needs. For example, you could have a different scoring model by region so that you can direct leads to the appropriate sales region. Oracle Eloqua scores contacts when you activate the model.

Steps to create a lead scoring model:

  1. Navigate to Audience An image of the Audience icon., then click Lead Scoring.

  2. Click Create a Model. In Redwood Experience, click Create.

  3. Double-click Untitled Lead Scoring Model next to the DRAFT status, then type in a new name.

    An image of the DRAFT label

  4. Configure the profile criteria and engagement criteria for the model.
  5. Configure the thresholds for profile and engagement scores.
  6. Activate the lead scoring model.
  7. Integrate lead scores with your CRM.

Learn more

Viewing the performance of your lead scoring models

Segmenting based on lead scores

Lead scoring