Using page tags

A page tag is a tool that allows you to mark or categorize a page or groups of pages on your website. Page tags allow you to identify, with greater ease and in more business-relevant terms, what your website visitors are accessing. You can then use the information as a more intuitive way to segment, build lead score models, and report on web page performance.

Example page tags

You may create a Possible Prospect Type tag and that might contain values of Enterprise, Small Business, and Reseller, each value being associated with a particular page or pages. Or a High Value Web Content tag might include values of Contact Us Pages, Pricing Pages, and Product Whitepapers. Or you could just mark the pages that dealt with pricing with a Pricing Pages tag.

You could also categorize pages by the type of information that they contain:

  • Case Studies
  • Catalog
  • Datasheets
  • Installation Guides
  • Quick Start Guides
  • Podcasts
  • User Guides
  • Seminars
  • Training Manuals

The following page tags are based on areas of interest within a web site structure:

  • About
  • Contact
  • Downloads
  • Home

Segmenting by page visits

You can segment contacts based on the web pages they have or have not visited. In the following example, we are filtering for contacts that visited our marketing automation pages.

An image of the Visited Page Tags configuration window.

In the illustration above, this segment will include only those contacts who have visited pages tagged marketing automation at least once within a two-month time frame. You can then add this segment to a marketing campaign to send a follow-up email to those visitors and ask them to fill out and submit a form or survey to obtain demographics and usage information for your web sites.

Important: When you filter by activities, the filter can only select dates that are within the last year, and a filter can only return one year of data in total. Additionally our data retention will only retain data from activities for up to two years. However, for Subscription and Bounceback activities, filters can search up to 10 years.

For instance, if today is January 5th, 2025:
  • If you filter for activities before January 5th, 2025, the filter will search from January 5th 2024, to January 4th 2025.
  • If you filter for activities before April 22, 2022, the filter will search from January 5th 2023, to January 5th, 2024.
  • If you filter for activities within January 5th 2023 to January 4th 2024, the filter will return no data.
Each filter will display a visual bar with the date range that it will be returning.

Once you have selected the segment you wish to add to the filter criteria, you must specify the delimiter and the time frame for examination. The delimiters are: Exactly, At Least and Between x and x times (where x represents a number of times). Then, select a choice for time frames for both those who have and have not visited page tags. Learn more about Filtering segments using page tags

Conversely, you can specify that you only want to use contacts who have not visited tagged pages within a certain time frame.

An image of the Not Visited Page Tags configuration window.

For example, you are targeting contacts who have not visited any pages that you have tagged with rpm, marketing automation, and demand generation within the last month. Once you have that information available to you (perhaps via an Insight report), you can add this segment to your email campaign and send out an email with a link to the relevant page(s).

Reporting using page tags

Use the Page Tag Breakdown Insight report, to show the total number of page views within a given date range by page tag and page tag group.

Lead scoring using page tags

You can build a lead score model based on web pages that contacts have or have not visited.

An image showing an example lead scoring model using page tag engagement

Learn more

Page tagging