Redirect links

Your organization's website is set up with Oracle Eloqua tracking scripts so that you can track usage, and Oracle Eloqua landing pages are also tracked by default. However, using redirect links (URLs generated by Oracle Eloqua), you can also track links to untracked web pages or files. If, for example, you link to a third-party website from a landing page, you can track clickthroughs to the website using redirect links. Redirect links contain the elqTrack=true parameter in their URL. Learn more about this parameter.

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NoteOracle Eloqua landing pages are tracked by default, no action is required to track landing pages. If a landing page URL is detected in the field for a webpage link type, the tracking option will be disabled and the URL link will not be displayed in manage links.

Adding and removing redirect links in the Design Editor

By default, Oracle Eloqua adds the elqTrack=true parameter to hyperlinks in the landing page and email Design Editors.

To remove the parameter, click on the hyperlink to open the Hyperlink panel, and deselect the Add tracking for untracked external pages option.

What contacts will see

After saving the email or landing page with a redirect link, Oracle Eloqua generates a unique URL for the redirect. When a contact clicks the link, the URL generated by Oracle Eloqua opens first. Then the contact is redirected to the destination URL.

Redirect links are also generated when you add files to the file storage component library.

All redirect links will automatically have an authentication hash parameter added. This parameter blocks redirect links if they are externally altered.

Note: All email and SMS links automatically include an authentication hash for security purposes. This hash is added to email links when the email is sent, and to landing page links when the page is loaded.

Emails: As of January 15th, 2025, redirect links from emails sent before the 24C release (August 3rd, 2024 for Pods 1, 2, and 7; August 17th, 2024 for Pods 3, 4, 6, and 8) are blocked due to missing authentication hashes.

SMS: As of the 25B release (May 3rd, 2025 for Pods 1, 2, and 7; May 17th, 2025 for Pods 3, 4, 6, and 8), redirect links from SMS sent before the 25A release (February 1st/15th, 2025) will be blocked due to missing authentication hashes.

If any changes are made to links with authentication hashes, the redirects will be blocked.

Read the product notice.

Viewing your organization's redirect links

You can view your organization's redirect links by navigating to AssetsAn image of the Assets icon, which is represented by a black pencil. > Website Setup > Redirect Links.

Next steps

Changing the destination URL of a redirect link

Learn more

Adding links to emails in the Design Editor

Oracle Eloqua tracking parameters

Images and file storage