Installing an App
You can install an app to connect the Oracle Data Cloud platform with the app partner's platform in order to activate your data. For example, if you install a media targeting app and use it to deliver your data to the partner's platform, your target audiences are mapped to the partner's target segments. Data delivery starts after you activate the campaign.
To install an app:
- Log in to partner.bluekai.com and select Apps > Install Apps.
The Install Apps page is displayed.
- Click App Catalog.
The App Selection list is displayed. - Click a solution type, such as Media Targeting. A filtered list of apps is displayed on the right.
Alternatively, search for a specific app by name.
- On the right, click the app that you want to install. The Basic Information section is displayed.
- Enter a unique, descriptive name for this instance of the app.
- In the Solution Type and Pricing Model section, configure the settings if the app partner offers multiple pricing models or keep its default value.
- In the App Specific Settings section, enter an email in Notification Email box.
- If you see an App Account Information section, enter the information required. For example, you may need to supply an account ID. Information you enter here is included automatically in all campaigns that use the app.
- If the Increase Data Delivery Overlap check box is displayed for the app, you can leave it selected to enable ID swaps to match unique user IDs between the Oracle Data Cloud platform and the delivery app partner. This enables ID swaps to be executed automatically on your site once every seven days via the platform's tag management system.
Important: If you create any new containers after installing an app and you want to fire the app partner's ID swap tag from those new containers, uninstall and then re-install the app.
. - If the Data Delivery Instructions section is displayed, complete any provided instructions.
- Click Save. The app is added to the Install Apps page.
Apps without documentation
The list of supported app partners includes some that are documented in this help system if there are any unusual instructions. If there is no partner-specific documentation for the app, you should be able to follow any instructions listed in the UI when you are installing the app, create your audience, and create your data campaign. You should validate your app integration in your partner's platform (if applicable).
Tip: To have your partner added to the list of predefined apps, ask them to request an Oracle Data Cloud platform integration.
Apps for media targeting integrations
Many media targeting partners have apps in the Oracle Data Cloud platform app catalog to make it easy for your data to be sent to them by doing the following:
- Providing a data delivery endpoint so you do not have to create a paste-a-pixel campaign.
- Enabling automated ID swaps for maximizing overlap so you don't have to deploy additional tags on your site.
Learn more: Media targeting
Integrations without apps
If you want to send data to a media execution platform but you do not see their app in the app catalog, you can use the tag management tools to implement the partner's ID swap tag and create a paste-a-pixel campaign.
Another alternative is to share the audience with your partner so that they can map your audience in their platform. For example, you can share a MAID or cookie-based audience with The Trade Desk. After they are notified about your audience, they map it to the segment objects on their platform.
