Responsys Event Interface

Important: This feature is only available if it is enabled for your account.

In the Responsys Event Interface (REI), users can manage event variables and edit events, as well as create or delete events. They can also view programs that are using an event, as well as manage the Geofence and Beacon location-based events from REI.

In REI, users create custom events, then they can drag these custom events from the Program palette onto the canvas to be used as stages in a program. Newly created REI custom events will have a yellow icon in REI as well as in Program. Learn more about custom events and how they transfer data to Program. Learn more about creating custom events in the Account page if REI is not enabled for your account.

What are custom events?

A custom event is a signal from an external source that alerts Oracle Responsys when notable customer activity occurs and should be recorded, or alternatively when a notable activity occurs to a customer. On occurrence of an REI event, programs that are listening for the event create enactments for the REI event. Additionally, you can set up a form so that it will trigger an REI event.

Triggering REI Events using the API

If leveraging REI Events, you may want to consider taking advantage of the Trigger REI Event API endpoint. Some of the benefits of using this API endpoint include:

  • Programmatically triggering REI Events to begin Program Orchestration
  • Target users in Profile Lists and App Channel Lists
  • Targeting known and unknown mobile app users

Oracle Responsys creates an enactment for each record. Refer to the API documentation to learn more about this endpoint.

To navigate to the Responsys Event Interface:

  1. On the side navigation bar, click Tools.
  2. Click Events. (Not seeing this choice? Refer to the Side navigation bar changes topic.)

    Tip: Creating a new custom event from the side navigation bar will also redirect you to the Responsys Event Interface. Learn more about Creating and deleting an REI custom event.

Creating and deleting an REI custom event

To create a new custom event:

  1. Click Tools > Events from the side navigation bar, then click Create event. (Not seeing this choice? Refer to the Side navigation bar changes topic.)

    The Create New Event dialog opens.

  2. Configure your event, then click Create.

To delete a custom event:

Note: Geofence_entry, Geofence_exit, Beacon_entry, and Beacon_exit cannot be deleted in REI.

Important: Although the account administrator can delete custom event definitions, doing so can cause serious issues if the event is used in other parts of the system. For example, if the custom event is used in an API call or a program.

  1. Navigate to REI.
  2. Click An image of the Options button in REI for the event you want to edit.
  3. Click Delete.

Adding and removing custom variables

To add a custom variable to an event:

  1. Navigate to REI.
  2. Click An image of the Options button in REI for the event whose variables you want to edit.
  3. Click Edit.

    The Edit event dialog opens.

  4. Click , and assign the variable a name and type (Text, Number, Integer, or Date/Time).
  5. Click Update.
  6. Click Save.

To remove a custom variable from an event:

Note: Standard variables cannot be deleted.

  1. Navigate to REI.
  2. Click An image of the Options button in REI for the event whose variables you want to edit.
  3. Click Edit.

    The Edit event dialog opens.

  4. Click on the variable you want to remove.
  5. Click .
  6. Click Save.

Viewing the relationship between variables, programs, and events

To view the programs that are using an event:

  1. Navigate to REI.
  2. Click An image of the Options button in REI for the event you want to learn more about.
  3. Click Used by.

    The Used by dialog opens and displays both the draft and published programs using the event.

  4. Click on a program to open it in a new tab. If there are fewer than 5 programs, you can click Open All to open all the programs at once.

To view the variables that are in a program:

  1. In the Program Designer, click Settings.

    The Settings dialog opens.

  2. Under Tracking and variables, click Event Variables.

    The Event Variables dialog opens and displays the variables for each event stage in the program.

Editing an event's description and icon

To change the description and icon of an event in REI:

Note: Icons cannot be changed for Geofence_entry, Geofence_exit, Beacon_entry, and Beacon_exit .

  1. Navigate to REI.
  2. Click An image of the Options button in REI for the event you want to edit.
  3. Click Edit.

    The Edit event dialog opens.

  4. After making your edits, click Save.

Learn more

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