Note: The SMS Campaign Workbook now has an updated interface and is now called the SMS Campaign Designer. Campaign Designer is now enabled for all accounts, and it replaces Campaign Workbook for this channel. Unlike the Campaign Designer, there were no major changes made to the Message Designer's interface.
Use SMS templates as a base for your SMS campaigns.
Each template includes information appropriate for a specific campaign type. For example, the Broadcast template includes only an outbound message, while the Email Acquisition template includes a response message as well.
Learn more by watching the video!
The following table describes all available templates in detail.
Note: Depending on your account setup, some templates might not be available.
Template Name
Description
Campaign Type
Available Sections
Default
Can be changed?
Outbound
Response
Broadcast
Send customized messages to a targeted audience about your latest product offerings or promotions.
Send non-commercial SMS messages such as Amber alerts and government emergency alerts.
Marketer Initiated
No
Yes
No
Custom
Create outbound messages, response messages, or a combination of outbound and response messages.
Marketer Initiated
Yes
Yes, if Marketer Initiated
Based on selected type
Direct API Notification
Launch a campaign using Web Services similar to Email Campaigns to send highly critical messages.
To send a direct API notification campaign:
Create the campaign using the Direct API Notification template.
Activate the campaign by clicking the Activate on the Summary page. Note that you cannot make any changes to the campaign after it is activated.
Trigger the campaign using MergeTriggerSMS API.
Marketer Initiated
No
Yes
No
Email Acquisition
Invite mobile users to subscribe to your email newsletter by sending an SMS message.
For dedicated codes, mobile users can subscribe in one of two ways:
Send the email address directly to the code.
Send the keyword, followed by the email address to the code.
For shared codes, mobile users can subscribe only by sending the keyword and email address.
Marketer Initiated
Yes
Yes, if Marketer Initiated
Yes
LMS
Send a Long Message Service message to mobile users. The maximum allowed character count for LMS messages are 2000 GSM characters or 1000 UCS-2 characters. Beyond this the message will be truncated. LMS messages are supported in select countries such as Korea.
Important: This feature is only available if it is enabled for your account.
Marketer Initiated
No
Yes
No
SMS Notification
Send customized messages to mobile users about changes in events, regular updates, or news alerts.
Marketer Initiated
No
Yes
No
SMS Opt-In
Invite mobile users to subscribe to your mobile alerts.
Users can opt in by texting the keyword to the short code.
Subscriber Initiated
Yes
Yes if Marketer Initiated
Yes
SMS Opt-Out
Define how mobile users can unsubscribe from your campaign.
Mobile users can send a keyword to the short code to opt-out from the short code.
This template also supports account level opt-out.
Subscriber Initiated
No
No
Yes
Text for Customer Care
Allow mobile users to send a request for a call back.
Users can send their requests with the keyword to a short code. For dedicated codes, users can also send requests without a keyword. You can capture this information in the system and initiate a call back through your call center.
Subscriber Initiated
No
No
Yes
Text For Response
Capture feedback and preferences from mobile users.
Users can send their feedback, queries, and preferences to the short code and get a response based on the received message.