Mobile apps that work with Responsys are associated with an App Channel List. The App Channel List:
Contains a list of all your App Device profiles
Includes a relationship to your Profile List (list of customer contacts) for known user matching
Facilitates targeting of both “known” and “unknown” app users all within a single marketing program
Enables marketers to message users across channels
Responsys account administrators choose the match key field when they create the App Channel List.
Mobile app developers are expected to set the match key value through the
USER_IDENTIFIER in the app code.
USER_IDENTIFIER field is set to a value, Responsys uses this value to look for a corresponding record in the App Channel List.
If there is a record, the system associates that profile record to the newly created device record.
If not, it creates a new Profile List record and associates the newly created contact record to the App Channel List record.
See the section "Creating the App Channel List" in the topic Design Mobile Apps for Responsys for more information and recommendations about the match key.
The following document contains information about setting up the App Channel List in Responsys and a reference for the App Channel List system fields: Mobile App Channel Configuration Guide.