Mobile App Reporting is available in Responsys through the Mobile Apps Interactive Dashboards.
To enable engagements & conversions, refer to the platform-specific topics:
Sent: Displays the total number of messages sent through a specific campaign in Responsys. Users can also provide a date range to filter the total number of messages sent over a period of time.
Delivered Rate: Displays the number of messages delivered divided by total pushes sent, expressed as a percentage. To calculate the number of messages that were delivered to the app, we subtract the undelivered messages (that is, those reported by the platform providers as bounced) from the total number of sent messages.
Open Rate: Displays the number of opens (messages that resulted in the user opening or navigating to the app) divided by the number delivered, expressed as a percentage. For In-App messages, the marketer must enable "Track In-app Opens" in the In-App Message campaign workbook. Turning open tracking on for the campaign enables Responsys to track the number of times the In-App message is displayed.
Active Rate: Push campaigns only. Displays the number of recipients that had the app open and in the foreground when the Push notification was delivered divided by the total number delivered, expressed as a percentage.
Conversion Rate: Push campaigns only. Displays push conversion metrics; that is, other actions that happen in the mobile app based on the push notification. The Conversion metric is the sum of the following, but in individual campaign dashboards, you can view the number of each type of conversion.
In-app Purchases (PUSHIO_ENGAGEMENT_METRIC_INAPP_PURCHASE)
Premium Content (video views) (PUSHIO_ENGAGEMENT_METRIC_PREMIUM_CONTENT)
Social Media hits (PUSHIO_ENGAGEMENT_METRIC_SOCIAL)
Other – defined by the mobile app developer (PUSHIO_ENGAGEMENT_METRIC_OTHER)
Click-through rate: In-App and Rich Push only. Displays the number of clicks divided by the number of delivered messages, expressed as a percentage. When the Marketer enables link tracking for an In-App or Rich Push HTML message, a "click" is counted when the user clicks the tracked link in an In-App Message or Rich Push content.
Skipped: Displays the total number of messages that were skipped in the campaign launch. Messages are skipped when they cannot be personalized.
Bounced: Displays the total number of bounces. This includes both hard and soft bounces. "Soft" bounces can occur due to many reasons: message payload issues, incorrect FCM or APNs credentials, Google or Apple server errors, and the like. "Hard" bounces result from the device user having uninstalled the app.
Responsys detects app uninstalls through hard bounces. This may affect campaign reporting. Marketers may observe a spike in bounces for some campaigns. When there is a long interval between campaign launches, there is more time for app uninstalls to occur, which leads to more hard bounce errors. Marketers may view the App Uninstall report to see how hard bounces may have affected the total bounce rate.
Failed: Displays the number of messages that failed the campaign launch. For Android, failed messages result in a blocked Responsys Program. For iOS, failed messages are those that are not sent; the messages are sent asynchronously and therefore the messages do not block the Responsys Programs.
Responsys users with the "Mobile Apps Analytics Manager" role can view a performance summary of Push notifications. Using the Mobile Apps Interactive Dashboards, they can:
Obtain trend notification performance metrics over time and drill down on areas of interest, such as campaign conversions.
View notifications split by the device OS.
Analyze data for the past 48 hours broken down by the hour.
Conduct granular analysis with detailed tabular reports.
View app uninstall trends at an aggregate or individual app level. When viewing the app uninstall trends, the "Event Date" represents when Responsys learned about the app uninstall, which could be after the recipient uninstalled the app.
Access up to two complete years of data, beginning two calendar years from the current date. This helps users conduct year-on-year or month-on-month analysis.
NOTE: It takes up to 24 hours from the generation of the event for it to show up on Interactive Dashboards. For example, if an open event occurred at 5:00 PM Pacific Time on January 1st, the open event should be counted in Interactive Dashboards by 5:00 PM Pacific Time on January 2nd.
Responsys users can learn more about using this feature by accessing the online help while logged in to Responsys, and then searching for the topic "About the Mobile Apps Interactive Dashboard." More resources for Responsys users are also available from the "Getting Started with Interactive Dashboards" topic on Topliners. (To access this document, you must be a member of our customer and partner group, "Responsys Insiders". If you are not a customer or partner but are working on a mobile app that integrates with Oracle Responsys, your Responsys contact can provide the resources listed in the document.)