What is Oracle Infinity?
Oracle Infinity is a digital analytics platform for tracking, measuring, and optimizing the performance and visitor behavior of enterprise websites and mobile apps. The Analytics application in Oracle Infinity provides a set of report collections for exploring and managing your data.
Oracle Infinity provides:
- Data collection: Collect web and mobile app activity data that interests you. As data is collected, it is sessionized, augmented, and evaluated to identify if someone is a previously known user or a new user. All your data is collected, processed, and available for analysis using Infinity's reporting UI and APIs in less than a minute. Get immediate feedback on campaigns or new content you just launched on your site.
- Reports: Analyze your data and prepare reports immediately. Unlimited swappable dimensions reduce the need for one-off reports.
- Streams: Gain real-time insights into a continuous flow of visitor activity data.
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Actions: Integrate in-session, customer-level data with action systems such as email service providers, CRM systems, and marketing automation platforms. It enables creation, monitoring, stopping, and starting of actions.
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Connections: Enables the configuration of system-to-system connections, so that Infinity can easily connect to other Oracle Marketing solutions, such as Oracle Responsys, Oracle Eloqua, or to other third-party data stores.
- Integrations: APIs enable integration with your business and marketing applications.
- Data Collection UI: Enables marketers to easily and quickly configure tags through a user friendly interface, for implementing the organization's data collection and distribution strategy.
- Settings: Define roles, groups, user privileges, and more.
- Library: The Library application provides you with a way to administer behaviors, reports, measures, dimensions, segments, and any other objects that you can administer.