Social networking isn't just for social situations anymore. Here are some key reasons for using social networking in your business applications:
In a business object, open Conversations on the spot and discuss details while looking at them.
No worries about keeping two sets of data in sync. The details you see in your social network are the same you see in your business application.
All communications are organized automatically by business object, so no wasted time with filing and searching through emails.
Quickly engage resources as needed to address issues and solve problems.
Invite new members to the Conversation so they can easily see the complete history.
Share presentations and other documents and get input from other team members.
Web conference not required. Juggling email responses not required.
Get real-time notifications about updates to key Conversations.
Develop and expand your professional network.
Connect and engage with others covering the same industry, product specialization, or geography.