Reports - Pull reports for your Facebook and Twitter channels, as well as internal User reports.

Channels: Run Facebook and Twitter post level reports over a specific time range as well as Facebook page level reports.

• Select a Channel and Date Range
• Twitter:
• Timestamp: The date & time of the message.
• Channel Type: The type of channel. (Facebook, Twitter, etc. Twitter in this case)
• Channel: The public name of the channel.
• User Name: The user's name who made the post.
• Message Type: The type of message on Twitter. (Tweet, Mention, or Direct Message)
• Message Body: The full content of the message.
• Retweets: Number of Retweets a tweet has received to date. (Not available for Direct Messages)
• Read Status: The read status of the message. (Unread or Read)
• Visibility Status: The current public visibility status of the post. (Visible or Deleted)
• Assigned To: The name of the user that the message has been assigned to.
• Label(s): Any labels added to the message.
• Link Clicks: If a link was included in the post, this is number of clicks that link received.
• Message URL: The URL on Twitter. (Not available for Direct Messages)
• Involver URL: The URL in Conversation Suite.
• Facebook: Post Level
• Timestamp: The date & time of the post or comment.
• Channel Type: The type of channel. (Facebook, Twitter, etc. Facebook in this case)
• Channel: The public name of the channel.
• User Name: The user's name who made the post. (If an admin post, page name will be seen here)
• Social Network User ID: The user ID of the user on the corresponding social network.
• Message Type: The type of message on Facebook. (Post is an original message, admin or non-admin, on the timeline. Comment is a message made in reply on any original post, admin or non-admin. Direct Message is a private message made to the page from a user.)
• Message Body: The full content of the message.
• Attachment Type: The type of attachment included in the message. (Link, Photo, or Video. Timeline Only)
• Attachment URL: A direct link to the attachment. (Timeline Only)
• Likes: Number of likes for Posts.(Timeline Only)
• Comments: Number of comments made on a Post. (Timeline Only)
• Reach (Impressions): The number of times your post was seen. (Timeline Only)*
• Engaged Users: The number of people who clicked anywhere in your post. (Timeline Only)*
• Talking about this: The number of unique people who created a story about your post. Stories are created when someone likes, comments on, or shares your post; answers a question you posted; or responds to your event. (Timeline Only)*
• Shares: The number of times the post was shared. (Timeline Only)*
• Virality %: The percent of people who saw your post and then created a story about it. (Timeline Only)*
• Negative feedback: The number of times people took a negative action on your post (e.g. hid it). (Timeline Only)*
• Link Clicks: If a link was included in the post, this is number of clicks that link received.
• Read Status: The read status of the message. (Unread or Read)
• Visibility Status: The current public visibility status of the post. (Visible, Hidden, or Deleted)
• Assigned To: The name of the user that the message has been assigned to.
• Label(s): Any labels added to the message.
• Message URL: The URL on Facebook. (Timeline Only)
• Involver URL: The URL in Conversation Suite.
• Facebook: Page Level
• Daily Report*:
• Timestamp: Date
• Channel Type: Facebook Page
• Channel: Public name of channel
• Lifetime Page Likes: Total number of people who have liked your page to date.
• New Page Likes (Unique): The total number of new people who have liked your page, daily.
• New Page Unlikes (Unique): The unique number of Unlikes of your page, daily.
• Page Negative Feedback: The number of unique people who took a negative action, i.e. hid stories, unliked page, etc., daily.
• Friends of Fans: The number of people who are friends of the fans of your page (estimated), total to date.
• Page Views: The number of times your page was viewed, daily.
• Page Views (Unique): The number of people who viewed your page, daily.
• Page Impressions: The number of impressions seen of any content associated with your page, daily.
• Page Impressions (Unique): The number of people who have seen any content associated with your page, daily.
• Page Post Impressions: The number of impressions that came from all of your posts, daily.
• Page Post Impressions (Unique): The number of unique people who saw any of your page posts, daily.
• Page Engagement: The number of people who engaged with your page, daily.
• Page Stories: The number of stories created about your page, daily.
• People Talking about This: The number of people talking about your page, daily.
• Aggregated Report*:
• Timestamp: Date Range Selected
• Channel Type: Facebook Page
• Channel: Public name of channel
• Lifetime Page Likes: Total number of people who have liked your page to date.
• New Page Likes (Unique): The total number of new people who have liked your page during selected date range.
• New Page Unlikes (Unique): The unique number of Unlikes of your page during selected date range.
• Page Negative Feedback: The number of unique people who took a negative action, i.e. hid stories, unliked page, etc. during selected date range.
• Friends of Fans: The number of people who are friends of the fans of your page (estimated), total to date.
• Page Views: The number of times your page was viewed during selected date range.
• Page Views (Unique): The number of people who viewed your page during selected date range.
• Page Impressions: The number of impressions seen of any content associated with your page during selected date range.
• Page Impressions (Unique): The number of people who have seen any content associated with your page during selected date range.
• Page Post Impressions: The number of impressions that came from all of your posts during selected date range.
• Page Post Impressions (Unique): The number of unique people who saw any of your page posts during selected date range.
• Page Engagement: The number of people who engaged with your page during selected date range.
• Page Stories: The number of stories created about your page during selected date range.
• People Talking about This: The number of people talking about your page during selected date range.

* Page level reports and some per post metrics are not available on Facebook pages with less than 30 Likes, as dictated by Facebook Insights.

Users: Run a report on the internal actions per user to track activity over a specific time range.

• Select a Date Range
• Report includes the following data items for each user included in the account for each day included in the Date Range selected.
• Date: The day the activity took place.
  
• User: The user's name.
  
• Submissions: The number of posts submitted by the user.
  
• Published Messages: The number of messages published by the user.
• Replies: The number of replies made by the user.
• Hides: The number of posts hidden by the user.
  
• Deletions: The number of posts/comments deleted by the user.
  
• Archived: The number of posts archived by the user.
  
• Assignments Given: The number of messages assigned to another user by the user.
  
• Assignments Received: The number of messages assigned to the user.
• Assignments Completed: The number of assigned messages marked as complete.