• Tracking modes: Inside Involver's Audience Management Platform, there are two different options for tracking.  The first, Basic, generates aggregate numbers of link statistics, but does not apply channel sources to the links. Basic is what your Audience Management Platform campaign will default to. The second option, Extended, provides link statistics for each channel. For example, if you publish a message with a link to your website from both your Facebook and Twitter pages, extended tracking will provide you with click-through numbers from each of these channels.
• Custom bit.ly accounts: To create bit.ly URL settings for your account, first go to “Settings” and then “Bit.ly”. From inside the bit.ly section, you will be able to choose your tracking mode and add a custom bit.ly account. To set up your custom bit.ly account, first click “use custom bit.ly account”.  Once selected, some text boxes will generate that allow you to enter both a bit.ly login and your bit.ly API key.  Simply enter in the necessary information, and select “save”.  

Have questions? Visit our Support Site to browse our Knowledge Base or submit a support request for any unexpected behavior. Our Support Team is happy to help!

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