1. Customer Relationship Management for Sales Implementation Guide
  2. The Sales Cycle

The Sales Cycle

After you have set up the sales organization, sales teams can begin to sell products and services using the sales processes and strategies that you have defined. The sales cycle encompasses all of the steps that a sales team member completes in order to sell products or services. The sales cycle, also known as the lead-to-delivery process, includes:

  • Sourcing and tracking sales leads.

  • Qualifying leads.

  • Converting leads to sales opportunities.

  • Converting sales opportunities into revenue.

This graphic illustrates the sales cycle:

The sales cycle.