Using Generic Implementations

A generic implementation can resolve terms within the requesting context. You define generic implementations for terms when they can be used in various contexts and when any new contexts may want to use that term.

Examples of generic implementations are:

• Customer-specific measures such as customer value, the number of cases reported in a period of time, or the number of telephone interactions with the customer.

• Customer profile information, such as first and last name, email address, and customers within a segment.