How do I create a listing?

Your first step to advertising your app or service on Oracle Cloud Marketplace is to create a listing. A listing is your sales pitch to potential customers. It can include videos, screenshots, slogans, product description, related documents, and more—all working together to deliver your message and sell your app or service.

Gather information for your listing

Before you start, take some time to gather the information you want to include in your listing. Think about features to highlight, important points to cover, and ways to use multimedia. Your goal is to grab customers' attention of Oracle Cloud Marketplace users and persuade them to purchase your app or service.

A listing can include the following assets, which you might want to identify or create before you start your listing:
  • Company logo and listing icon: In Oracle Cloud Marketplace, your company logo displays on the PROVIDER tab. The icon displays on the listing pages for your app or service. The logo and icon are displayed against a solid white background.
  • Listing banner: Optionally, you can add a banner to your listing. A banner is a graphic image that displays at the top of the details page and spreads across the width of the page.

    You can use banners to advertise your product, create a mood, wrap your message in a cool graphic, or make an announcement. Banners are one way to generate excitement and get customers interested in your app or service.

    Note that banners don’t display on mobile devices.

  • Videos and screenshots: Uploading videos and screenshots is a great way to enhance your listing. For example, you can use this feature to walk the Oracle Cloud Marketplace user through the app or service you provide.

    To improve the quality of your walk-through or image collection, be sure to provide meaningful labels and descriptions of your videos and screenshots. In addition, be sure to order them in a manner that conveys the functionality of your app or highlights the goals of your service.

    Oracle Cloud Marketplace displays thumbnails for your videos and screenshots on the right side of your app or service listing page. Users can click a thumbnail to enlarge the image view in another window and then click to cycle through your set of videos and screenshots.

    Images don’t have to be strictly screenshots. They can also be other listing-appropriate images such as marketing images, branding images, photographs, information graphics, illustrations, drawings, and charts.

Refer to Guidelines for Listings for more information about the permitted image sizes, file sizes, and formats of these assets. Ensure that your logos, icons, videos, and screenshots comply with the relevant guidelines.

Start a listing

Before you start to create a listing, ensure that you are familiar with all the relevant publishing guidelines.

See Publisher Guidelines.

To open a blank form and begin to create a listing:

  1. Go to the Home page in Oracle Cloud Marketplace Partner Portal.
  2. Click Create Listing.

    Based on your publisher permissions, you can create app listings, OCI application listing, or service listings.

    • An app listing is for products that will integrate with Oracle Cloud offerings, such as Oracle Sales Cloud or Oracle Marketing Cloud. Apps provide enhanced functions or customizations for an existing Oracle Cloud implementation.

    • An OCI Application Listing is for products that will integrate with Oracle Cloud Infrastructure applications, such as Oracle Cloud Infrastructure Compute. Apps provide enhanced functions or customizations for an existing Oracle Cloud Infrastructure implementation.
    • A service listing is for professional services, such as consulting, training, integration, or implementation, related to Oracle Cloud offerings. For example, you might offer a service that helps companies transition their business to the cloud.

    If you’re approved to publish only app listings or only service listings, then the appropriate form opens automatically when you click Create Listing. If you’re approved to publish app listings, OCI application listings, and service listings, then the system prompts you to select which type of listing you want to create.

  3. Select the primary language for your listing.
  4. Click Create.
  5. On the Create Listing page, enter the following required information and save your changes:
    • App Name or Service Name — Enter a descriptive name for your listing. This should be the name of your application. Avoid using Oracle product names in the title. Your app name can contain a maximum of 80 characters.
    • Headline — Enter a brief description that will show at the top of your listing. This should indicate the application’s purpose.
    • Categories or Industry Focus — Select the category or industry focus to help people find your listing. The selected category must be relevant to the application. You can select multiple categories. Oracle may choose to recategorize the application as part of the curation review process.
    • Select Pricing Model (only app listings) — Select one of the following options to specify whether your app is free, paid hourly, or requires the user to use an existing license.
      • Free — There are no charges for use of your offering.
      • BYOL — The Oracle customer contracts with you directly for licensed use of the software.
      • Paid Hourly — The Oracle customer purchases use of your offering with the usage computed on a hourly basis. If you select this option, you must specify the pricing unit in a later step.
    • Keywords (only app listings) — Keywords identify this listing in Oracle Cloud Marketplace search. Separate each keyword by a comma.
    • Products (only service listings) — Select the products your service ties into.

    Note:

    You must do this before you can fill out the remainder of the form.

    Note:

    Your OPN Membership level is displayed as a link in the Service Listing tab for service listings. Click the link to see more information about your membership level.

  6. Fill out the other sections on the form, and save your changes.
    • You can complete the other sections in any order. For example, you can upload the icon, add information to one or more sections, and then upload a banner.

    • Only one section can be active for editing at a time. You must close a section (either by saving or canceling your changes) before you can edit another section. Otherwise, the Upload, Edit, and Add options aren’t active.

    • You don’t have to complete the form all at once. You can enter some information, preview the listing, and then return to edit or add details. You can continue to preview and revise your listing until it’s exactly right.

    You can include the following information for your listing:

    • App Listing tab (only app listings):

      • Banner — The banner displays at the top of the details page and spreads across the width of the page.

      • Icon — The icon displays on the listing pages for your app. The listing icon is the icon for the application that you create.

      • Keywords — Add market-specific terms, synonyms, and other tags for your app. Oracle Cloud Marketplace includes this information when looking for apps that match the user-defined search string. The right words increase the chances that users find your app. To specify more than one keyword, separate each keyword with a comma.

      • Configure URLs:

        • Launch Demo — Your app listing can include a link to a demonstration of your app hosted on an external site. For example, you can add a link to a video walk-through of your app, an interactive website, a webcast recording, or a prototype of your app.

        • Self-Paced Training — Your app listing can include a link to a self-paced training. For example, you can add a link to a video, an interactive website, a webcast recording, or other details such as documentation.

      • Description — Add a description of your app to help users understand what your app or service does. You can add a short description and a long description. The short description must be a single paragraph of at most 320 characters, which provides a high-level introduction to your application and highlights the value of any integration with the Oracle Cloud services. The long description must be a detailed description about your application.

      • Pricing Information — If you had selected Paid Hourly as the pricing model in the Pricing Information selection earlier, then you must specify the hourly price and its unit. Enter the hourly price in USD. You can enter a price to 4 units of precision to the right of the decimal, for example $999.9999. You must also select one of the following as the unit for the hourly price:
        • Per Instance: This is a fixed price for each instance per hour.
        • Per OCPU: This is the hourly price multiplied by the number of OCPUs used for your offering per hour.

        For a paid listing, you cannot update the price and pricing unit fields of a listing that's already published. You have to create a separate listing if you need to modify the price of a published listing.

      • Usage Information — Add information or instructions that will help customers to use the application after launching the instance. You can also include useful links. For example, you can add links to additional setup instructions or frequently asked questions.
      • Screenshots and Videos — Uploading videos and screenshots is a great way to enhance your listing. For example, you can use this feature to walk the Oracle Cloud Marketplace user through the app you provide. Oracle Cloud Marketplace displays thumbnails for your videos and screenshots on the right side of your app listing page. Users can click a thumbnail to enlarge the image view in another window and then click to cycle through your set of videos and screenshots.

        Promotional videos that are hosted on YouTube or Vimeo can be embedded directly in the screenshot list and media viewer. Videos or customer demonstrations hosted on other sites can be linked either by using the Launch Demo field under Configure URLs in the listing header, or from the Related Documents section of the listing.

      • Version Details — Enter application version details and a summary of what's new in this release. The details must include the specific application or extension that is made available from the Oracle Cloud Marketplace. Use the version description to highlight any version specific information such as what's new in this release.

      • Application Properties — The Application properties section appears only for some categories and the options available are based on your selections in the Categories field in the header section. If you see the Application properties section, you can select one or more custom filters for your listing, filtering by sub-products or by sub-categories such as business-to-business (B2B) and business-to-consumer (B2C). The filters you select appear in the Filter by list in Oracle Cloud Marketplace after the user selects a specific product.

      • Related Documents — Add related documents such as case studies, customization guides, data sheets, press releases, user guides, webinars, or white papers. If you have documents you want to be available only internally to Oracle (for example, for the Oracle Sales team), select For Oracle Internal View. These documents will display in the Marketplace listing details page only if the user is logged in with an @oracle.com email address.

      • Support — Add links and contact information for users to get support for your app. You can add multiple links and contacts if required.

      • System Requirements — List any Oracle Cloud and third party system, version, or license requirements and dependencies, including relevant minimum version numbers, or required options.

      • Languages — Select the languages supported by your app. By default, English is selected. You can select one or more languages. At least one language must be selected.

      • Regions — Select the regions where you want to make your application available. If you don’t choose specific regions, then your application will be available in all regions..

      • Recommended Service Providers — If you have any recommended service such as consulting, integration, or training for your application, you can select it in this section.

    • Get App tab (only app listings):

      • Download Information — If you don’t create an install package for your app, you can choose how Marketplace customers get your app. You can contact them directly, provide custom download instructions, or redirect the user to your company website (or any URL) for more information.

    • Service Listing tab (only service listings):

      • Banner — The banner displays at the top of the details page and spreads across the width of the page. Your banner must be 1026 pixels (width) by 200 pixels (height), a maximum of 10 MB, and must be a BMP, GIF, JPEG (JPG), or PNG file.

      • Icon — The icon displays on the listing pages for your service. Your icon must be 130 pixels by 130 pixels, a maximum of 5 MB, and must be a BMP, GIF, JPEG (JPG), or PNG file.

      • Keywords — Add market-specific terms, synonyms, and other tags for your service. Oracle Cloud Marketplace includes this information when looking for services that match the user-defined search string. The right words increase the chances that users find your app or service.

      • Description — Add a description of your service to help users understand what your app or service does.

      • Number of Trained Professionals — Enter the number of experts you have for each associated product.

      • Customer Successes — Supply information about your success stories. Enter the name of the customer, upload a story about the success, and/or provide a link to the success story. You can also select one or more Oracle Cloud services for every customer success story.

      • Screenshots and Videos — Uploading videos and screenshots is a great way to enhance your listing. For example, you can use this feature to walk the Oracle Cloud Marketplace user through the app or service you provide. Oracle Cloud Marketplace displays thumbnails for your videos and screenshots on the right side of your service listing page. Users can click a thumbnail to enlarge the image view in another window and then click to cycle through your set of videos and screenshots.

      • Related Documents — Add related documents such as case studies, customization guides, data sheets, press releases, user guides, webinars, or white papers. If you have documents you want to be available only internally to Oracle (for example, for the Oracle Sales team), select For Oracle Internal View. These documents will display in the Marketplace listing details page only if the user is logged in with an @oracle.com email address.

      • Services — Add the service type filters to your listing, including a description of the service and a file with the details about your service. For example, if you are a consulting service, add that as your service type. The filters you select appear in the Filter by list in Oracle Cloud Marketplace includes a Service Type filter that can be used to find listings for a specific service type.

      • Geographic Focus —Enter information about which of your offices service each geographic region (your offices might not be located in that region).

      • Languages — Select the languages supported by your service.

    • Contact Us tab (only service listings) — Include instructions for your customers. When users click Contact Us and submit their customer details, Oracle Cloud Marketplace will display your instructions. If you leave this field blank, then Oracle Cloud Marketplace will display the following message: “Thank you for your interest. The application provider has been informed about your request and will contact you soon.”

    • App Install Package tab (only app listings) — For apps, you can also include an install package so customers can automatically install your app from the marketplace. See How do I build an install package for my app?.

    • Additional Information tab — When you create an app or a service listing for Oracle Cloud Marketplace, you have the option to create a vanity URL for your listing. For app listings you can also submit documents that Oracle can use when reviewing and approving your app listing. See Manage URLs and supporting documents.

Manage URLs and supporting documents

When you create an app or a service listing for Oracle Cloud Marketplace, you have the option to create a vanity URL for your listing. For app listings you can also submit documents that Oracle can use when reviewing and approving your app listing.

To add any of this optional information to a listing:
  1. Sign in to Oracle Cloud Marketplace Partner Portal.
  2. Open your listing for editing.
  3. Click the Additional Information tab.
    • Vanity URL — Oracle Cloud Marketplace Partner Portal automatically creates a URL for each listing you post to the Oracle Cloud Marketplace website. In addition, you can create a vanity URL for any of your listings. You can use a vanity URL to brand your app or service for marketing purposes.

      Vanity URLs usually consist of meaningful words or phrases instead of random letters and numbers. As a result, vanity URLs are easy to remember, easy to use, easy to share, shorter than traditional URLs, and more pleasing to the eye.

    • Supporting Documents (only app listings) — When you submit your app listing and app to Oracle for approval, we conduct a complete review of your app. Our review may include a technical architecture review, a security review, and a demonstration of the app. You can include any type of document, such as technical integration documents, security documents, deployment guides, or use cases, that can help us evaluate and approve your app. Click Add to upload an existing document.

      You can also click Get Templates to download templates that you can use to create supporting documents to submit with your app. Each template provides guidelines about the type of information we look for when reviewing your app.

      Note that the documents you include in the Supporting Documents section are for use by Oracle only. If you want to include documents that Oracle Cloud Marketplace users can access from your listing page, then add the documents to the Related Documents section on the App Listing tab or the Service Listing tab. You can add documents such as case studies, data sheets, press releases, and user guides; and you can choose to upload or link to the documents. For service listings, you can also add success stories to the Customer Successes section.

Add an install package for an app

You can include an install package in your marketplace listing. When an Oracle Cloud Marketplace customer clicks Get App, your install package automatically installs and deploys the app to the customer's cloud services.

See How do I build an install package for my app?

If you don’t want to include an install package for your app, see How do I set up how my app is delivered? for other ways to deliver your app to the customer.

Preview and edit your listing

Any time during the process of creating or editing a listing, you may want to preview the listing and see how the page will look when published to Oracle Cloud Marketplace.

Preview your listing with a critical eye. Imagine you’re the Oracle Cloud Marketplace user. Ask yourself if the listing captures your attention, answers all your questions, and advertises the best features of your app or service. Previewing may inspire you to make further edits and improve the existing content.

To preview or edit your listing:

  1. Click Listings. The Started tab displays all your listings that are started and in progress.

    Note that you can click Back if you’re currently viewing a listing and want to return to the Started tab.

  2. Scroll the page to find the listing or search using the listing name in the Search by Listing Name text box and click Search icon to find the listing you want to preview or edit. You can also search by selecting a service type from the drop-down list at the top of the page.
    • To see how the listing will look in Oracle Cloud Marketplace, click action menu icon and then click Preview.

    • To open the listing form so you can modify the information, click action menu icon and then click Edit.

What’s next? You can continue to preview and edit your listing. When your listing is complete, you can submit your listing to Oracle for review and approval.