About Views

A view is a visual representation of the results of an analysis. Views give you different ways of looking at your data to help you discover patterns, trends, outliers, and other interesting characteristics.

You can add a variety of views to the results, such as graphs and pivot tables that allow drilling down to more detailed information, such as explanatory text, filter controls, and more. This example shows the results of a revenue analysis displayed in a bar graph view.

This table describes the view types that you can use to present your data (if you have the required privileges).

View Name Description

Column Selector

Adds a column selector in the results. A column selector is a set of drop-down lists that contain pre-selected columns. Users can dynamically select columns and change the data that is displayed in the views of the analysis. See About Column Selector Views.

Create Segment Displays a Create Segment link in the results. Users can click this link to create a segment in their Oracle's Siebel Marketing operational application, based on the results data. This view is for users of the Oracle's Siebel Marketing Version 7.7 (or higher) operational application.
Create Target List Displays a Create Target List link in the results. Users can click this link to create a target list, based on the results data, in their Oracle's Siebel operational application. This target list can be used as the foundation for initiating and logging call activity information for this defined set of targets. This view is for users of Oracle's Siebel Life Sciences operational application integrated with Oracle's Siebel Life Sciences Analytics applications.

Filters

Displays the filters in effect for an analysis. Filters, like selection steps, allow you to constrain an analysis to obtain results that answer a particular question. Filters are applied before the query is aggregated. See Editing Filters for Columns.

Funnel

Displays results as a three-dimensional graph. Typically, funnel graphs represent data that changes over time. For example, funnel graphs are often used to represent the volume of sales over a quarter. In funnel graphs, the thresholds indicate a percentage of the target value, and colors provide visual information for each stage. You can click one of the colored areas to drill down to more detailed information. See Setting Thresholds.

Gauge

Displays a single data value on a background, called the gauge canvas. Due to its compact size, a gauge is often more effective than a graph for displaying a single data value.

A gauge view might consist of multiple gauges in a gauge set. For example, if you create a gauge view to show the sales data for the last twelve months, the gauge view consists of twelve gauges, one for each month. If you create one to show the total sales in the US, then the gauge view consists of one gauge. See Editing Gauge Views.

Graph

Displays numeric information on a background, called the graph canvas. When precise values are needed, graphs should be supplemented with other data displays, such as tables. See Editing Graph Views.

Heat Matrix

Displays a two-dimensional depiction of data in which values are represented by a gradient of colors. Heat matrixes structure data similarly to pivot tables in that they are formed by grouping rows and columns. See Editing Heat Matrix Views.

Legend

Adds a legend to the results, which enables you to document the meaning of special formatting used in results, such as the meaning of custom colors applied to gauges.

Map

Displays results overlain on a map. Depending on the data, the results can be overlain on top of a map as formats such as images, color fill areas, bar and pie graphs, and variably sized markers. See About Map Views.

Narrative

Displays the results as one or more paragraphs of text. You can type in a sentence with placeholders for each column in the results, and specify how rows should be separated. See Editing Narrative Views.

Performance Tile

Displays a single piece of aggregate data. Performance tiles use color, labels, and limited styles to show status and use conditional formatting of the background color or measure value to make the tile visually prominent. For example, if revenue isn’t tracking to target, the revenue value may appear in red. See Editing Performance Tile Views.

Pivot Table

Pivot tables structure data like standard tables, but can display multiple levels of both row and column headings. Unlike regular tables, each data cell in a pivot table contains a unique value. They are ideal for displaying a large quantity of data, for browsing data hierarchically, and for trend analysis. See Editing Table and Pivot Table Views.

Table

Display data organized by rows and columns. Tables provide a summary view of data and let you see different views of data by dragging and dropping rows and columns. See Editing Table and Pivot Table Views.

Ticker

Displays the results as a ticker or marquee, similar in style to the stock tickers that run across many financial and news sites on the Internet. You can control what information is presented and how it scrolls across the page.

Title

Displays a title, a subtitle, a logo, a link to a custom online help page, and timestamps to the results. See About Title Views.

Treemap

Displays hierarchical data by grouping the data into rectangles (known as tiles). Treemaps display tiles based on the size of one measure and the color of the second measure.

Treemaps are limited by a predefined area and display two levels of data. They are similar to a scatter plot graphs in that the map area is constrained, and the graph allows you to visualize large quantities of data and quickly identify trends and anomalies within that data. See Editing Treemap Views.

Trellis

Displays a type of graph view that displays a grid of multiple graphs, one in each data cell.

A trellis view can be simple or advanced. A simple trellis displays a core inner graph multiplied across row sets and column sets, displaying many small multiples that are ideal for comparing and contrasting. An advanced trellis displays a grid of small spark graphs that are ideal for monitoring trends and spotting patterns in a data set. See Editing Trellis Views.

Selection Steps

Displays the selection steps in effect for an analysis. Selection steps, like filters, allow you to obtain results that answer particular questions. Selection steps are applied after the query is aggregated. See Editing Selection Steps.

Static Text

Adds static text in the results. You can use HTML to add banners, tickers, ActiveX objects, Java applets, links, instructions, descriptions, graphics, and so on, in the results. See About Static Text Views.

View Selector

Adds a view selector in the results. A view selector is a drop-down list from which users can select a specific view of the results from among the saved views. See About View Selector Views.