Create Custom Attributes

To create custom attributes, you must be a site administrator.

  1. Click Content from the Administration section of the side menu.

  2. Select Audience Attributes from the Content page menu.

  3. Click Custom to view a list of available custom attributes.

  4. Click Create.

  5. Enter a name for the attribute. For example, Product Interest.


    The API Name is generated automatically based on the attribute name you entered, or you can overwrite the auto-generated name. You would use the API name to invoke the attribute when using REST API calls.

  6. Enter an optional description for the attribute and click Create.