Sync Customer Data Between Oracle Loyalty Cloud and Oracle Responsys

Use this recipe to promote member engagement and sync customer profile data from Oracle Loyalty Cloud into Oracle Responsys. You can target, influence, and reward your customers by using this integrated loyalty and marketing solution.

Note:

This recipe is available as Oracle Loyalty Cloud — Oracle Responsys | Manage Membership in the Integration Store. Oracle provides this recipe as a sample only. The recipe is meant only for guidance, and is not warranted to be error-free. No support is provided for this recipe.

Overview

Oracle Loyalty Cloud enables you to manage the complete loyalty program life cycle. Oracle Responsys provides your B2C marketing teams with a centralized canvas to build consumer profiles and tailor interactions for consumers across email, mobile, display, and social channels.

With this recipe, you can promote member engagement and sync customer profile data from Oracle Loyalty Cloud into Oracle Responsys. For example, you can sync the following member attributes:

• First name

• Last name

• Address

• Email address

• Mobile phone number

You can change the attributes used in this recipe by editing the integration mapping within Oracle Integration.

With this integration, you can use customer data in Oracle Loyalty Cloud for targeting and personalization in Oracle Responsys Marketing Platform Cloud Service (Oracle Responsys) in the following scenarios:

• Sync customer profile data from Oracle Loyalty Cloud into Oracle Responsys. This synchronization would apply for any customer becoming a new loyalty member or for any changes to the profile of an existing loyalty member.

• Real-time triggering of Oracle Responsys marketing orchestration programs for specific events in Oracle Loyalty Cloud, such as joining a loyalty program, cashing out points, or moving to a new tier. The auto-trigger requires pre-creating orchestration programs in Oracle Responsys that correspond to Oracle Loyalty Cloud events.

• Life cycle marketing for campaigns like birthdays, newsletters, and special promotions for members with specific characteristics. In Oracle Responsys, you define the specific campaign, targeting criteria, and personalization rules, as well as the recurring schedule to run the campaign.

System and Access Requirements

• Oracle Loyalty Cloud

• Oracle Responsys Marketing Platform Cloud Service

• Oracle Integration

Install, Configure, and Run the Recipe

For more information and steps to install, configure, and run recipes, see Get Started with Integration Accelerators and Recipes.

Related Documentation

• Oracle Loyalty Cloud Integrating Loyalty with Oracle Responsys Marketing Platform Cloud Service