1. Using the Oracle Responsys Adapter with Oracle Integration Generation 2
  2. Understand the Oracle Responsys Adapter
  3. Oracle Responsys Adapter Capabilities

Oracle Responsys Adapter Capabilities

Use the Oracle Responsys Adapter to extract customer profile data from customer relationship management, sales automation, and commerce applications.

Use the Oracle Responsys Adapter to collect and organize customer data from disparate sources, distribute marketing information to specific audiences, and interact with your customers in real-time. With Oracle Responsys, you can orchestrate and communicate offers to your customers on websites, mobile devices, social media, and email.

Oracle Responsys:

  • Provides your customers with a sophisticated, personal, and consistent experience.

  • Includes integrated tools for designing, deploying, and testing email marketing campaigns.

  • Provides metrics that allow you to determine the effectiveness of your campaigns.

  • Includes an advanced search and alert feature that allows you to monitor industry trends and see how competitor campaigns compare to your own.

  • Provides real-time data to allow you to create successful campaign strategies.

The Oracle Responsys Adapter is one of many predefined adapters included with Oracle Integration. You can configure Oracle Responsys Adapter as a connection in an integration in Oracle Integration.