Insight Terminology

The terminology used by the Insight Administrator, Integration Architect, or Business User/Analyst may not be well understood by the Business Executive.

In this guide, the terminology used is pertinent to the role and persona of the user performing the task. The following table provides a terminology overview, mapping similar terms for different personas:

Insight Administrator, Integration Architect, or Business User/Analyst	Business Executive
model	business process An Insight model provides a grammar for describing the milestones of a business process that are key for tracking business performance.
instance	business transaction
unique instance identifier	business transaction identifier