Privacy Regulations and Data Protection

This topic introduces important aspects related to privacy and data protection.

Some jurisdictions, such as the European Union with its General Data Protection Regulation (GDPR), require special control to maintain privacy of personal information. Oracle AI Apps for Sales has capabilities to help you comply with these rules.

For details on privacy and security for Oracle CX Sales, see Privacy and Security Feature Guidance for all Oracle Services (Doc ID 114.2) on My Oracle Support. Navigate to Customer Experience > Engagement – Sales & Service, and open the PDF Oracle Fusion Engagement Cloud (Sales, Service, Customer Data Management, & Loyalty).

Consumer Consent

The AI Apps models use consumer data within Oracle CX Sales to enhance salespeople’s likelihood of closing opportunities. The models use consumers’ profile attributes and their purchase history to make recommendations. For example, the models may recommend that the salesperson provides unique product feature information to a certain consumer before quoting a price.

Ensure that the data you store in Oracle CX Sales and use in machine learning is restricted to consumers who have given explicit consent.

Consumers’ Right to be Forgotten

If consumers remove consent, you must delete their data from Oracle CX Sales. The consumer data is subsequently deleted in Oracle AI Apps for Sales during the next ingestion process.