SF - Primary Campaign Influence
Description
This subject area provides the ability to report on Campaign and associated Opportunities. Because it connects Campaign to Opportunity Revenue, it can be used to report on Campaign, Campaign Cost, Associated Revenue, and the Campaign ROI as well, based on the Primary Campaign influence model (i.e. it attributes all of the Opportunity Revenue to the Primary Campaign associated with an Opportunity).
Business Questions
This subject area can answer the following business questions:
Job Roles
The following job roles secure access to this subject area:
Duty Roles
The following duty roles secure access to this subject area:
Primary Navigation
Navigator > Sales > Opportunity > Campaign
Time Reporting
This subject area supports historic analysis/time-based reporting of Primary Campaign Influence based on Campaign Created Date, Campaign Start Date, Campaign End Date, Opportunity Created Date, and Opportunity Close Date.
Time dimension is linked to There are multiple role playing time dimensions achored to the following dates: 1. Campaign Created Date 2. Campaign Start Date 3. Campaign End Date 4. Opportunity Created Date 5. Opportunity Close Date.
Transactional Grain
This subject area returns data at the grain of the Campaign Opportunity level.
Special Considerations
None.