CX - Campaign Activity Detail Analysis

This table describes the Marketing (Eloqua) Campaign Activity Detail Analysis metrics for the associated Contacts, Accounts, and Assets.

Metric	Metric Definition
# of Email Sent	The total Emails Sent
# of Emails Delivered	The total Emails Delivered. This metric is computed as follows: (# of Email Sent - # of Email Bounceback)
# of Email Opens	The total opens by email recipients (original recipients or email forwards). An open is counted every time the email is opened.
# of Unique Opens	The Unique Email Opens. One open is counted against each recipient that opens the email.
# of Email Clickthroughs	The total Email Clickthroughs. This includes multiple clicks by the same recipient.
# of Unique Email Clickthroughs	The total Unique Email Clickthroughs. This includes one click per recipient.
# of Email Bounceback	The total Emails that returned a Bounceback (hard or soft)
# of Hard Email Bounceback	The total Emails that returned a Hard Bounceback. A hard bounce back is an Email that permanently couldn't be delivered.
# of Soft Email Bounceback	The total Emails that returned a Soft Bounceback. A soft bounce back is an Email that temporarily couldn't be delivered.
# of Email Unsubscribes	The total Email recipients that Unsubscribed. (Globally or Spam Unsubscribed)
# of Form Submissions	The total Form submissions. This includes multiple submissions by the same contact.
# of External Activities	The activity that occurred outside of Oracle Eloqua. For example, attending a trade show, or interacting with an app such as WeChat. Your organization defines external activities.
Bounceback Rates	The Email Bounceback rate. This metric is computed as follows: (Total Soft and Hard bouncebacks/Total Emails sent)*100
Hard Bounceback Rate	The Hard Bounceback rate. This metric is computed as follows: (Total Hard bouncebacks/Total Emails sent)*100
Soft Bounceback Rate	The Soft Bounceback rate. This metric is computed as follows: (Total Soft bouncebacks/Total Emails sent)*100
Delivered Rate	The email Delivered Rate. This metric is computed as follows: (Total Emails delivered/Total Emails sent)*100
Open Rate	The Email Open Rate. This metric is computed as follows: (Total Emails Opened/Total Emails Delivered)*100
Unique Open Rate	The Unique Email Open Rate. This metric is computed as follows: (Total Unique Email Opened/Total Emails Delivered)*100
# of Spam Unsubscribes by Email	The total Email recipients that marked the email as Spam.
# of Email Auto Open	The total Email opens are detected as being auto-generated by scanning or privacy tools. These opens aren't included in Total Opens or any associated open rates.
# of Email Auto Click	The total Email clickthrough detected as being auto-generated by scanning or privacy tools. These clickthroughs aren't included in Total clickthroughs or any associated click rates.
Unsubscribed Rate	The Email Unsubscribed Rate. This metric is computed as follows: (Total Unsubscribes / Total Delivered) * 100.
Clickthrough Rate	The Email clickthrough Rate. This metric is computed as follows: (Total Clickthroughs / Total Delivered) * 100.
Unique Clickthrough Rate	The Email unique clickthrough Rate. This metric is computed as follows: (Unique Clickthroughs / Total Delivered) * 100 Note: This metric calculation ignores possible forwards.
Campaign Actual Cost	The Actual Cost of the Campaign
Campaign Budgeted Cost	The Budgeted Cost of the Campaign