Marketing Campaigns

Analyses Detail Analyses Description Related Subject Areas
Campaign Attributed Leads Shows the number of leads generated from each campaign that was created in the current quarter. CX - Campaign Members
Campaign Attributed Opportunities Shows the number of opportunities generated from each campaign that was created in the current quarter. This analysis uses the last touch attribution model. CX - Campaign Opportunity Revenue
Campaign Attributed Pipeline Shows the pipeline contribution from the opportunities attributable to the campaign. CX - Campaign Opportunity Revenue
Campaign ROI Shows the ROI from each campaign and the attributable won revenue. CX - Campaign Opportunity Revenue
Cost Per Opportunity Revenue Line Provides insight on the average campaign cost incurred on generating a single opportunity revenue line. It also provides a comparison based on different campaigns. CX - Campaign Opportunity Revenue
Cost Per Won Revenue Shows the average campaign cost for every earning. It also provides a comparison of this metric with different campaigns and products. CX - Campaign Opportunity Revenue
Top Campaigns Shows the best performing campaigns based on different parameters such as ROI, number of wins, revenue generated, etc. CX - Campaign Opportunity Revenue
Campaign Targeted Accounts Shows which accounts were targeted by different campaigns and the result based on ROI, opportunity outcome, and revenue generated. CX - Campaign Opportunity Revenue