SF - Campaign Influence

This table describes Salesforce Campaign Influence metrics.

These metrics are used in the Document Currency (DC) and Corporate Currency (CC) fact folders in the subject area. Document Currency is the currency used while entering the data in the application. Corporate Currency is the currency defined in Salesforce CRM. Metrics in these folders show amounts in their respective currencies.

Metric	Metric Definition
# of Campaigns with Influence	The total number of Campaigns that Influenced the Opportunities
# of Influenced Opportunities	The total number of Opportunities influenced by Campaigns
# of Influenced Won Opportunities	The total number of Won Opportunities influenced by Campaigns
Average Campaign Cost per Influenced Revenue	The total Campaign Cost per Influenced Revenue. This metric is calculated as follows: SF Campaign Actual Cost / Influenced Opportunity Revenue
Average Campaign Cost per Opportunity	The total Campaign Cost per Opportunity. This metric is calculated as follows: SF Campaign Actual Cost / # of Influenced Opportunities
Average Campaign Cost per Won Opportunity	The total Campaign Cost per Won Opportunity. This metric is calculated as follows: SF Campaign Actual Cost / # of Influenced Won Opportunities
Average Campaign Influenced Won Revenue	The average Won Opportunity Revenue. This metric is calculated as follows: Influenced Won Opportunity Revenue / # of Influenced Won Opportunities
Average Influenced Opportunity Percentage Share	The percentage of the associated Opportunity’s Amount field attributed to the associated Campaign
Campaign Actual Cost	The total Campaign Cost
Campaign Expected Revenue	The total Campaign Opportunity Expected Revenue
Campaign ROI	The Campaign ROI is based on the Campaign Influence Model. This metric is calculated as follows: (Influenced Opportunity Revenue  - SF Campaign Actual Cost) / SF Campaign Actual Cost
Influenced Opportunity Revenue	The total Campaign Influenced Opportunity Revenue
Influenced Won Opportunity Revenue	The total Campaign Influenced Won Opportunity Revenue
Opportunity Amount	The total Opportunity Amount