CX - Campaign Activity Detail Analysis

This table describes the Marketing (Eloqua) Campaign Activity Detail Analysis metrics for the associated Contacts, Accounts, and Assets.

Metric	Metric Definition
#Average Landing Page Time	The average amount of time spent on a Landing page.
#Landing Page Time	The amount of time a visitor spent on a page in seconds.This metric is directly available from the Eloqua endpoint.
# of Email Auto Click	The total Email clickthrough detected as being auto-generated by scanning or privacy tools. These clickthroughs aren't included in Total clickthroughs or any associated click rates.
# of Email Auto Open	The total Email opens are detected as being auto-generated by scanning or privacy tools. These opens aren't included in Total Opens or any associated open rates.
# of Email Bounceback	The total Emails that returned a Bounceback (hard or soft)
# of Email Clickthroughs	The total Email Clickthroughs. This includes multiple clicks by the same recipient.
# of Email Opens	The total opens by email recipients (original recipients or email forwards). An open is counted every time the email is opened.
# of Emails Delivered	The total Emails Delivered. This metric is computed as follows: (# of Email Sent - # of Email Bounceback)
# of Email Sent	The total Emails Sent
# of Email Unsubscribes	The total Email recipients that Unsubscribed. (Globally or Spam Unsubscribed)
# of External Activities	The activity that occurred outside of Oracle Eloqua. For example, attending a trade show, or interacting with an app such as WeChat. Your organization defines external activities.
# of Form Submissions	The total Form submissions. This includes multiple submissions by the same contact.
# of Hard Email Bounceback	The total Emails that returned a Hard Bounceback. A hard bounce back is an Email that permanently couldn't be delivered.
# of Landing Page Views	The number of times that a page was viewed. A visitor might view the page multiple times during a visit and this metric counts each of those views. One page view is counted every time the page is loaded.
# of Soft Email Bounceback	The total Emails that returned a Soft Bounceback. A soft bounce back is an Email that temporarily couldn't be delivered.
# of Spam Unsubscribes by Email	The total Email recipients that marked the email as Spam.
# of Unique Email Clickthroughs	The total Unique Email Clickthroughs. This includes one click per recipient.
# of Unique Opens	The Unique Email Opens. One open is counted against each recipient that opens the email.
Bounceback Rates	The Email Bounceback rate. This metric is computed as follows: (Total Soft and Hard bouncebacks/Total Emails sent)*100
Campaign Actual Cost	The Actual Cost of the Campaign
Campaign Budgeted Cost	The Budgeted Cost of the Campaign
Clickthrough Rate	The Email clickthrough Rate. This metric is computed as follows: (Total Clickthroughs / Total Delivered) * 100.
Delivered Rate	The email Delivered Rate. This metric is computed as follows: (Total Emails delivered/Total Emails sent)*100
Hard Bounceback Rate	The Hard Bounceback rate. This metric is computed as follows: (Total Hard bouncebacks/Total Emails sent)*100
Open Rate	The Email Open Rate. This metric is computed as follows: (Total Emails Opened/Total Emails Delivered)*100
Soft Bounceback Rate	The Soft Bounceback rate. This metric is computed as follows: (Total Soft bouncebacks/Total Emails sent)*100
Unique Clickthrough Rate	The Email unique clickthrough Rate. This metric is computed as follows: (Unique Clickthroughs / Total Delivered) * 100 Note: This metric calculation ignores possible forwards.
Unique Open Rate	The Unique Email Open Rate. This metric is computed as follows: (Total Unique Email Opened/Total Emails Delivered)*100
Unsubscribed Rate	The Email Unsubscribed Rate. This metric is computed as follows: (Total Unsubscribes / Total Delivered) * 100.