Polling Surveys

Polling surveys display as a question on a customer portal page or any page that is external to the customer portal. Polling surveys offer a unique way to engage your customers by asking them a single question, and then using their responses to gauge your business activities.

After customers submit their response, they see a poll results chart or a thank-you message, depending on the question type used in the polling survey. Question types include text, choice, and matrix. Any of these question types can be used, although the choice question type may be the most useful in a polling survey. It is also the only question type that presents customers with a results chart.

Customers are presented with only a single question. If you activate more than one question in a polling survey, then one active question is randomly selected to display to customers for a one-hour time period. Every customer who is offered the poll during that hour sees the same question. At the end of an hour, a new active question is selected at random.

Since polling surveys allow anonymous responses, if customers are not logged in, they can still respond to the survey. If customers are logged in, their responses to the survey question are associated with their contact record.

Because polling surveys are posted to a customer portal page or an external web page, you do not need to define an audience or invitation message, or send or launch the polling survey.

Note: Polling surveys are associated with polling widgets—either a Polling widget or a PollingSyndication widget. Widget attributes and styling options are defined in the customer portal. See Polling Widgets.