How Snippets Work

Snippets are small pieces of commonly used content that can be inserted into the layout of a document, mailing message, survey, or survey invitation.

Creating a snippet is helpful if you want to make certain design elements available to any document, mailing, or survey. Snippets can be accessed easily and reused as many times as needed. When you insert a snippet, its contents are copied to the layout and can then be edited freely with the rest of the design. Changes made to a snippet in the snippet editor do not alter the appearance of layouts to which the snippet was previously applied.

Tip: If you want to apply design elements that can be updated automatically across multiple documents, you might consider using a template instead of a snippet. When a template is edited and saved, all documents using the template automatically display its updated content. However, templates are best used when working with groups of documents that will be published to the web (using the Serve Web Page campaign element, for instance). When designing documents that are used for mailings or survey invitations, it is better to use snippets.

You can also store your design in an HTML file outside of B2C Service and then upload it when you create your mailing or survey. See Upload HTML Content.