Overview of Campaigns

Outreach provides a powerful solution for building and managing dynamic, multiple-step marketing campaigns. Using the intuitive campaign designer, you can create your campaign as a flow diagram comprised of a series of conditional elements that can trigger a variety of business processes.

Based on criteria you define, your campaign can send mailings, add contacts to lists, create incidents and opportunities, notify staff, and perform many other useful actions. In addition, you can define a budget and predict your return on investment. After your campaign is launched, you can review its results and compare them against your estimates to evaluate the effectiveness of your design.

When creating and editing a campaign, you perform most tasks using the ribbon, canvas, and campaign components. These tools provide all of the resources you need to design and launch any campaign, simple or complex.