Opportunity Statuses

Opportunity statuses represent the current state of your opportunities.

The seven default opportunity statuses are Lead, Reject, Active, Inactive, Closed, Dead, and Lost. Your administrator can also define additional opportunity statuses to show a more complete representation of the opportunities in your knowledge base.

Default Opportunity Statuses

Opportunity Status Description
Lead A lead is a prequalified opportunity that has not been accepted.
Reject A rejected lead is a prequalified opportunity that has been rejected.
Active An opportunity with the Active status is no longer a lead and is advancing in the system toward a sale.
Closed An opportunity with the Closed status resulted in a sale.
Lost An opportunity with the Lost status has been lost, for example, to a competitor.
Inactive An opportunity with the Inactive status is no longer being pursued but could be activated at a later date.
Dead An opportunity with the Dead status is no longer being pursued.