Check Compliance from the Invitation Message Tab

Testing for CAN-SPAM compliance issues can be accessed from both the Invitation Message and the Delivery tabs in a survey.

The system automatically checks that the message contains a physical address and an unsubscribe link, and honors global opt-in preferences. The remaining requirements must be manually verified by the staff member creating the survey. For best practices related to surveys, see Improving your email marketing.
  1. Open a survey and click the Invitation Message tab.
  2. Click Test CAN-SPAM under the Content section of Tasks on the HTML editor.
    The CAN-SPAM Compliance Report opens.

    The report shows whether each system-verified requirement passed or failed. The manually verified requirements can be selected or cleared based on your manual verifications.

    CAN-SPAM Compliance Report

    Field Description

    System Verified

    This section shows whether the following system-verified requirements passed or failed.

    Must Include Physical Address

    The system automatically verifies that a physical address is included in the message. For this requirement to pass, you must have inserted a physical address clicking Insert Address on the HTML editor. See Insert a Physical Address. If a text address has not been inserted using Insert Address, the requirement fails.

    Must Include a Working Opt-Out Method

    The system automatically verifies that a global unsubscribe link is included in the message. The unsubscribe link can be added by clicking Unsubscribe Link in the toolbox of the HTML editor. When Unsubscribe Link is clicked, a window opens for selecting the opt-in field. If Global Opt-In is selected, the requirement passes when CAN-SPAM compliance is checked.

    Must Honor Opt-Out Requests Within 10 Days

    The system automatically verifies whether the global opt-in setting is honored by the survey. By default, the Honor Global Opt-In check box is selected on the Audience tab, which prevents messages from sending to contacts who have globally opted out of receiving communications. If this check box is not selected, the requirement fails when compliance is checked. Since contacts are instantly unsubscribed when they globally opt out of surveys, any global opt-out requests are automatically met within 10 days.

    Manually Verified

    This section lets you select whether the following requirements passed or failed.

    Has Candid Subject Line

    You must manually verify that the message uses a candid subject line. CAN-SPAM compliance requires that the subject line of an email accurately reflects its contents. To pass this requirement, you should ensure that the subject line is not deceptive to the email recipient. You can view the subject line in the Preview section.

    Indicates Any Adult Content in Subject

    You must manually verify that the subject identifies adult content in the message. The CAN-SPAM Act requires that a message containing adult content must contain the text “SEXUALLY EXPLICIT” in the subject line of the email. You can view the subject line in the Preview section.

    Indicates Any Advertisement in Subject

    You must manually verify that the subject identifies the message as an advertisement, when applicable. The CAN-SPAM Act requires that the message contains clear and conspicuous notice that the message is an advertisement or solicitation. To pass this requirement, you should ensure that the subject line accurately reflects the message content. You can view the subject line in the Preview section.

    Has Accurate From and Reply-To Headers

    You must manually verify that the From and Reply-To headers contain accurate information. CAN-SPAM compliance requires that the From and Reply-To headers and routing information, including the originating name and email address, must accurately identify your organization. You can view the From and Reply-To headers and the return path in the Preview section.

    Does Not Send to Harvested or Generated Addresses

    You must manually verify that you are not sending the message to harvested or generated addresses. Harvested email addresses are gathered from websites or web services that have published a notice prohibiting the transfer of email addresses for the purpose of sending email. Generated email addresses are formed by using a “dictionary attack,” by combining names, letters, or numbers into multiple permutations.

    Does Not Send to Domains in FCC Wireless List

    You must manually verify that you are not sending the message to email addresses that contain domains in the FCC wireless list. The CAN-SPAM Act prevents the sending of messages to wireless devices, such as mobile phones. The FCC publishes a downloadable list of domain names used by wireless service providers.

    Overall Compliance

    This section indicates whether the email is entirely CAN-SPAM compliant. If any of the compliance criteria in this table fails, overall compliance fails.

    Preview

    This section lets you preview the following parts of a message.

    Preview Message

    Click this text to preview the message.

    Subject

    Displays the subject of the message.

    Return-Path

    Displays the mailbox address the message is being sent from.

    From

    Displays the From address of the message.

    Reply-To

    Displays the Reply-To address of the message.

  3. Select the check box next to the manually verified items that you have verified.
  4. Click OK.