Insert an Unsubscribe Link

Unsubscribe links let your contacts opt out of future mailings and surveys.

You can create an unsubscribe link that allows them to globally opt out of all future mailings and surveys, opt out of surveys only, or opt out of audiences defined by a custom opt-in field. You can unsubscribe contacts with a single click of the link, or direct them to a page to confirm that they want to unsubscribe. When prompting for confirmation, you can choose to set the opt-in field to No either before or after contacts confirm through the Unsubscribe page.

Note: All mailings include a List-Unsubscribe mail header which some mail clients use to automatically provide an unsubscribe link when the message is viewed by a recipient. However, because this header is not supported by all mail clients, you should add an unsubscribe link to your message, as described in this procedure.

1. Click Unsubscribe Link in the Links section of the Toolbox.
   The Unsubscribe Link window opens.
2. Enter field information.

   Unsubscribe Link Window

   Field	Description
   Opt-in Field	Click this drop-down list to select a previously defined custom opt-in field, select Survey Opt-in to let contacts unsubscribe from surveys, or select Global Opt-in to let contacts unsubscribe from all mailings and surveys. The default option is Global Opt-in. See Contact Opt-In Management.
   Mode	Click this drop-down list to select how the link functions. You can select from three options: One Click - Sets all global, survey, and custom opt-in fields to No when contacts click the link. Prompt, then set field - Opens a web page where contacts must confirm their choice to unsubscribe before the field is set. Set field, then prompt - Opens a web page to confirm, but the field is set first. The default option is One Click.
   Text	Enter the text you want to appear as the link in this field.
   Class	Enter any class name you want to assign to the link in this field. You must define the class in your HTML content by either using the <style> tag to define the class inline, or posting the class in a CSS file on your web server and referencing it with the <link> tag. Note: Because few third-party mail clients consistently support CSS, you should use style attributes instead of CSS.
   Style	Enter any style attributes you want to assign to the link in this field. Style attributes define how the text appears, such as color and font (for example, color: red; font-weight: bold; font-style: italic).
   Target	Click this drop-down list and select the target for the link: New Window, Same Window, Parent Window, or Browser Window.

3. Click OK.
   Tip: You can also apply style and class attributes by right-clicking an element after you add it to the canvas. See Edit Style and Class.