View Audience Count Details in Surveys

You can view the audience count to see how the count is calculated. You can see the included and excluded lists and segments, along with the number of invalid, opt-out and duplicate emails as well as emails that are part of the external or global suppression list.

Before you start

You must count your audience before you can view audience count details.

Here's what to do

Do one of the following:
  • From the Summary tab, click Details next to Audience Count.
  • From the Audience tab, click Details next to Current Count.
The Audience Count Details window opens.

Audience Count Details Window

Column Description
Name Lists the name of each segment or contact list included in or excluded from the survey.
Type Lists whether the audience subset is a contact list or segment.
Gross Size Lists the number of contacts belonging to the list or segment.
Overlap Lists the number of contacts belonging to the list or segment who also belong to another list or segment in the audience.
Invalid Email Lists the number of contacts belonging to the list or segment who have an invalid email address.
No Email Lists the number of contacts belonging to the list or segment who do not have an email address.
Duplicate Email Lists the number of email addresses shared by multiple contacts. If the check box is selected on the Audience tab, allowing delivery to multiple contacts sharing the same email address, this count is included in the net size count of the audience. If the check box is not selected, it is subtracted from the gross size when calculating the net size of the audience.

This option is available only when email address sharing is enabled. See Email Address Sharing.

Suppression Lists the number of email addresses that are excluded from the survey because they are part of the external or global suppression list.
Opt-Out Lists the number of contacts belonging to the list or segment who have opted out of surveys.
Frequency Lists the number of contacts belonging to the list or segment who are filtered by the survey frequency settings.
Recency Lists the number of contacts belonging to the list or segment who are filtered by the survey recency settings.
Net Size of Audience Lists the number of contacts in each list or segment who are included in or excluded from the survey.
Total Audience Size Lists the net total number of contacts who receive the survey.
Note: Audiences are filtered from invitation emails in the following order.