Repeat an experiment

Once an experiment has completed, you can repeat the experiment from within the experiment configuration screen for the completed experiment.

You can change some details of the experiment. You can select a new audience or adjust the traffic allocation for the experiment, or you can select a new primary goal for the experiment.

There are also some details that you cannot change. You cannot change the targeting method or targeting name for the experiment. You cannot change the content of any of the variants defined for the experiment and you cannot create any new custom goals for the experiment. If you need to change any of these details you must create a new experiment.

You can then specify when to repeat the experiment by clicking on the Start button and either selecting Start Now from the menu displayed to start the experiment immediately, or by selecting Start on Schedule and specifying a start and end time for the experiment.