5 Integrate with Oracle Infinity to collect data

Through an integration between Oracle Commerce and Oracle Infinity, the Commerce Data Ingestion feature lets you use a Universal JavaScript tag that ingests all Commerce Storefront events and sends the data to the Infinity data repository for analytic purposes.

By using this feature, Oracle provides the Customer Data Platform (CDP) system with data that lets marketers dynamically generate audience segments based on current and past behaviors and data attributes.

As a critical part and foundation of the CDP, the Oracle Management Cloud (OMC) Universal Data Ingestion Framework (DIF), by integrating with the Oracle Infinity technologies, establishes the common data ingestion framework for collecting Commerce product behavioral data.