Understand the Oracle Responsys Integration

This information provides instructions on how to implement the integration between Oracle Commerce and Oracle Responsys.

Oracle Responsys is an application within the Oracle Marketing Cloud suite of products that empowers data-driven marketing teams with the tools to deliver the relevant, engaging experiences their customers demand across devices, channels, and lifecycles. It is easy to make data from disparate sources useful, create precisely targeted audiences, and then empower customers to determine their own next experience by interacting with them in near real-time.

Commerce provides the overall customer experience allowing merchants to provide the most relevant content to shoppers at all times and, by integrating Commerce and Responsys, retailers can connect online behaviors in near real time to immediately respond to customer’s actions and trigger personalized communications.

In addition, Commerce data can be used to create a more complete user profile which allows retailers to deliver a more personalized and engaging experiences to drive conversions and revenue.