Understand back in stock notifications

Shoppers on your store can choose to receive a back in stock email notification for out of stock products.

To do so, they click the Notify Me link within the Product Details page on the storefront. After clicking the link, shoppers are prompted to enter their email address. Once confirmed, they receive a confirmation message informing them that they will be notified when the product becomes available. When back in stock, the shopper receives an email notification containing a link to the previously out of stock product.

In order for the Notify Me link to appear to shoppers when products are out of stock, you must have the Notify Me email template enabled. See Enable the types of email your store sends for more information.