8 Manage SEO

Search Engine Optimization (SEO) is a term used to describe a variety of techniques for making your store’s pages more accessible to web spiders (also known as web crawlers or robots) used by Internet search engines to crawl the Web to gather pages for indexing.

The goal of SEO is to increase the ranking of the indexed pages in search results, and to make sure shoppers view the pages you want them to see when they search. The topics in this section describe several SEO techniques and the built-in tools that Commerce provides for implementing them.