Accounts Hierarchy report metric definitions

Note: This metric includes tax when the List/Sale prices in your catalog are inclusive of tax.

Gross Revenue

The amount of revenue gained from items sold for orders submitted for this account after any promotional discounts were applied. Gross Revenue excludes tax* and shipping revenue applied to the order. It is calculated using the price a customer paid, regardless of whether this was the full list price or sale price and takes in to account any promotional discounts that were applied.

Note: Reporting data for Full List Price/Gross Revenue can be exclusive or inclusive of tax depending on whether tax has been included in your product catalog. When your product catalog list/sale prices are inclusive of tax then this is also reflected in your Gross Revenue and Full List Price reports. You will see a note relaying this information with the Gross Revenue and Full List Price metric definitions.

Net Revenue

The total amount received as a result of orders submitted for this account. Net Revenue consists of the Gross Revenue from your sales orders as well as shipping and tax revenue and takes in to account any promotional discounts that were applied.

Full List Price

The total list price of items sold for this account. Full List Price revenue excludes tax*, shipping revenue and any promotional or markdown discounts applied to the order.

Orders

The Number of Orders submitted for this account. (All payments for these orders have been subject to authorization and approval, and successfully processed.)

Units Sold

Number of Items/units sold in the orders submitted for this account. Includes free items/units.

Markdown Discount

The value of the discounts applied to orders submitted for this account as a result of items/units being sold at a markdown price. Promotional discounts are not included.

Promotional Discount

The value of the promotional discounts applied to the orders submitted for this account.

Shipping

The value of the shipping charges applied to the orders submitted for this account. This value is inclusive of any shipping surcharges and excludes any promotional discounts.

Tax Included

The value of the tax, which was included in your catalog prices, applied to the orders submitted for this account.

Tax Excluded

The value of the tax, which has been listed separately from your catalog prices, applied to the orders submitted for this account.

Average Order Value (Net Revenue)

The average value of the Net Revenue obtained for the orders submitted.

Average Order Gross Revenue (before promo discount)

The average value of the Gross Revenue obtained for the orders submitted for this account.

Average Order Size

The average number of items/units sold contained in the orders submitted for this account. Includes free items/units.

Average Order Markdown Discount

The average value of the Markdown Discounts applied to the orders submitted for this account.

Average Order Promotional Discount

The average value of the Promotional Discounts that were applied to the orders submitted for this account.