Audience report metric definitions

Audience report metric definitions are discussed in this section.

Gross Revenue

The amount of revenue gained from sales of the selected audience(s) after any promotional discounts were applied. Gross Revenue excludes tax and shipping revenue. It is calculated using the price a customer paid, regardless of whether this was the full list price or sale price and takes in to account any promotional discounts that were applied.

Net Revenue

The total amount gained from sales of the selected audience(s). Net Revenue consists of the Gross Revenue from your sales as well as shipping and tax revenue and takes in to account any promotional discounts that were applied.

Orders

The Number of Orders submitted containing the selected audience(s). (All payments for these orders have been subject to authorization and approval, and successfully processed.)

Average Order Value

The average value of the Net Revenue obtained for the orders submitted associated to this audience.