Configure Commerce Audiences with Unity Data

You can include shopper data in Commerce that you obtain from your Oracle Unity instance, allowing you to personalize your shopper's visit using Audiences.

Oracle Unity consolidates data from various systems. Unity's data model contains both extended profile and account attributes, as well as intelligent and behavioral attributes.

You can define Commerce Audiences to provide a personalized shopper experience based on these enriched profile and account attributes. For detailed information on working with Commerce Audiences, refer to the Define Audiences section.

Define your Audience Rules using the Audience Rule Definition page in the Commerce administration interface.

The Audience rule builder will show all available profile or account properties, including those that are mapped from Unity. Because you can add new attributes over time, it is important that you refresh these attributes regularly.