Site Traffic Overview report metric definitions

Note: These metric definitions combine the metrics from the previously used Traffic Volume, Engagement, and Conversion reports before Oracle Commerce Reports were based on the Oracle Business Intelligence Enterprise Edition tool.

Visits

The number of visitor sessions initiated.

Visitors

The number of users that visited your website.

Page Views (Store)

The number of website pages served.

Average Page Views per Visit

The average number of pages viewed per visit to the store.

Registrations

The number of new, external user accounts created for your websites.

Registration Rate

The number of new, external user accounts created for your websites as a percentage of the Number of Visitors.

Conversions

The number of visits resulting in orders.

Conversion Rate

The percentage of site visits resulting in at least one order being submitted during the relevant timeframe.

Gross Revenue per Visit

The average value of the Gross Revenue obtained, after promotional discounts have been applied, per visit.

Net Revenue per Visit

The average value of the Net Revenue obtained per visit.

Markdown Discount per Visit

The average value of the Markdown discounts applied per visit.

Promotional Discount per Visit

The average value of the Promotional discounts applied per visit.