Site Traffic Overview report metric definitions
Note: These metric definitions combine the metrics from the previously used Traffic Volume, Engagement, and Conversion reports before Oracle Commerce Reports were based on the Oracle Business Intelligence Enterprise Edition tool.
Visits
The number of visitor sessions initiated.
Visitors
The number of users that visited your website.
Page Views (Store)
The number of website pages served.
Average Page Views per Visit
The average number of pages viewed per visit to the store.
Registrations
The number of new, external user accounts created for your websites.
Registration Rate
The number of new, external user accounts created for your websites as a percentage of the Number of Visitors.
Conversions
The number of visits resulting in orders.
Conversion Rate
The percentage of site visits resulting in at least one order being submitted during the relevant timeframe.
Gross Revenue per Visit
The average value of the Gross Revenue obtained, after promotional discounts have been applied, per visit.
Net Revenue per Visit
The average value of the Net Revenue obtained per visit.
Markdown Discount per Visit
The average value of the Markdown discounts applied per visit.
Promotional Discount per Visit
The average value of the Promotional discounts applied per visit.