Audience selection models

Intelligence workbench module allows you create ready-to-use data science models to gain insights from the unified customer data and make informed decisions.

Model	Sample use cases
Lookalike audience selection models	Customer / Contact Lookalike: Find new individuals who resemble your best existing customers (e.g., top buyers, loyal subscribers) to expand acquisition campaigns Build an extended audience from a small seed list to scale reach without losing relevance Identify audiences similar to churned customers, so you can proactively design retention strategies. Account Lookalike: Identifiy net-new accounts with firmographic and behavioral traits similar to converted or high-value accounts Surface hidden opportunities by matching accounts with usage patterns similar to current high-growth customers.

Model

Sample use cases

Lookalike audience selection models

Customer / Contact Lookalike:

Find new individuals who resemble your best existing customers (e.g., top buyers, loyal subscribers) to expand acquisition campaigns
Build an extended audience from a small seed list to scale reach without losing relevance
Identify audiences similar to churned customers, so you can proactively design retention strategies.

Account Lookalike:

Identifiy net-new accounts with firmographic and behavioral traits similar to converted or high-value accounts
Surface hidden opportunities by matching accounts with usage patterns similar to current high-growth customers.

The use cases listed above are illustrative scenarios. The models can support a larger variety of use cases depending on the business objectives, and the data availability.