CLV & Attribution models

Intelligence workbench module allows you create ready-to-use data science models to gain insights from the unified customer data and make informed decisions.

Model	Sample use cases
Customer Lifetime Value models	Proactively identify high-value customers to retain with premium offers Estimate future value to decide how much to invest in acquisition/retention
Campaign Attribution models	Measure which campaign touchpoints (email, ads, events) drive revenue Allocate marketing budget to high-performing channels/ campaigns

The use cases listed above are illustrative scenarios. The models can support a larger variety of use cases depending on the business objectives, and the data availability.