Facebook Integration
Integrating with Facebook allows you to send Oracle Unity segments to your Oracle Unity account.
Note: As of September 2024 there is a new Facebook connector and we are in the process of updating the documentation. The new connector does not require a pre-hashed email.
Exporting Oracle Unity segments to Facebook
Oracle Unity delivers segments via Custom Lists to Facebook. Segments must contain a hashed email as one of the personalization attributes, however, if an unhashed email is chosen it will be hashed before delivery. Once delivered to Facebook, the segment will go through the Facebook matching process and the resulting audience will be available in your Facebook Business Manager account for activation.