Oracle Financial Services Analytical Applications (OFSAA) integration

You can integrate Oracle Unity with Oracle Financial Services Analytical Applications (OFSAA) to seamlessly send data between the two platforms.

Understanding OFSAA

OFSAA is a suite of applications covering risk, performance, financial crime, compliance, customer insight, and regulatory reporting functions.

These applications:

Are built on common technology infrastructure.
Work off a singular data model that has unified structures for non-redundant acquisition, hosting, and processing of data.
Render rich information output that can be analyzed across a conformed set of perspectives.

The objectives of the integration are the following:

Leverage information from advertising, behavioral intelligence, marketing, and campaigns, collated through CDP for analytical processing and usage.
Leverage quantified financial services information and metrics for front-office functions, as above.
Leverage factory-integrated environment for customer engagement.
Provide accurate, verifiable, actionable Next Best Action or Next Best Offer information.

The following is a summary of the data flow sequence between the two platforms:

OFSAA collates and hosts data on customers, customer accounts, products, account balance, and related risk, performance, crime, compliance, and customer insight information. Note that, the nature and detail of data hosted by OFSAA depend on the OFSAA application(s) deployed in your instance.
Oracle Unity collates and hosts detailed customer data covering advertising, marketing, campaigns, and behavioral intelligence. This data is processed or enriched to maintain Master Profiles and related information.
OFSAA registers structures necessary for data exchange with Oracle Unity.
Oracle Unity shares the master profile and other data with OFSAA.
OFSAA enriches data so obtained with models specific to financial services, including Next Best Offer and Product Propensity.
OFSAA shares enriched data with Oracle Unity.