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Targeting conditions

You can use targets to fire tags on your site based on number of different criteria without contacting your IT team to change the code. A target is a set of conditions in a schedule that determine whether a tag is fired. The conditions in the target are based on the first-party categories in the user's anonymous profile or on the page. For example, you can either create an "Autos" site target that enables you to fire a tag every time a page view registers on an Autos page, or you can create an "Autos" user target that fires a tag anytime a user has been previously tagged as an Autos browser.

Target types

Target types specify the manner in which the targeted attribute was obtained. There are two target types: Site and User.

This setting indicates the target condition will be satisfied if the user's cookie contains the category specified in the target. Categories attributed to the user's cookie on the current page view will satisfy an "User" target condition for that page view, meaning "User" is a super set of the "Site". For example, setting "User = CatA & Site = CatA" is the same as setting "User = CatA".

Target use cases

You can use targets to fire a tag in the following cases:

Using tag frequency targeting

After specifying your target by selecting the specific categories you want to include in your segments and audience, you can further identify your target audience by specifying a threshold that those users must meet to be part of your targeted audience. The count begins when the user is first tagged.

Note: Frequency targeting is different than frequency capping, which is a term commonly associated with media buys in which the advertiser targets the number of times a user should be exposed to an ad or creative.

When targeting by frequency:

Adding targets to schedules

After you create a target, you can add it to any of the schedules in the tag management service. When the schedule is active, your tags will be fired only when the conditions set in your targets are met. For details, see scheduling tags.

Related

Creating a target

Scheduling tags

Target report