Sharing an Audience with AOL
You can send first- and third-party data linked to either Oracle Data Cloud cookies or mobile advertising IDs (MAIDs) by sharing your audiences with AOL. You can then use your Oracle Data Cloud platform data with AOL's online advertising tools.
To send your audiences to the AOL platform:
- Create an audience that targets the users you want to deliver to AOL.
- Share your audience with AOL, which is listed in the Receiver box as 90: aol. The Oracle Data Cloud platform will create a campaign to deliver your data to AOL. If 90:aol is not listed in the Receiver list, contact My Oracle Support (MOS) to request audience sharing with AOL.
- In the First-Party Details and Third-Party Details boxes on the Share page, select Full Path so that the AOL platform can display the names and hierarchical structure of your categories.
- Click Share.
AOL will receive an email notification that you have shared your audience with them. AOL will use this information to call the audiences API to get the individual categories in your audience and map them to separate segment objects in the AOL advertising platform. The Oracle Data Cloud platform will then create a campaign to deliver your user data into the segments in the AOL platform. Your audience should be available for media targeting in the AOL platform within 48-72 hours.
